What happens when a successful marketing director decides she's done fitting her kids around her work schedule?
In this raw and honest conversation, Katy Lucey shares her journey from agency burnout to building her own marketing consultancy as a parent entrepreneur, and why slowing down became her secret weapon.
As a business coach who works with parent entrepreneurs daily, host Gabs Hayes dives deep into the real challenges of building a business while prioritizing family. This isn't your typical "hustle harder" entrepreneurship story.
In this episode, you'll discover:
- Why Katy calls herself a "marketing therapist" and how this approach transforms client relationships
- The mindset shift that changed everything: "I want work to fit around my kids, not my kids to fit around my work"
- How to build a sustainable business model that supports your parenting goals (not compete with them)
- The importance of "rewriting your mom story" while building your entrepreneur story
- Practical strategies for parent entrepreneurs who want impact over endless growth
- Why community building—both online and in-person—matters more than you think
- How to overcome imposter syndrome when transitioning from employee to business owner
Katy's transparent discussion about mental health, work-life integration, and the courage to prioritize differently will resonate with any parent entrepreneur feeling torn between business growth and family presence.
Whether you're a business coach, consultant, or service provider trying to build something meaningful while raising kids, this conversation offers both permission and practical wisdom for creating a business that truly serves your life.
Connect with Katy Lucey:Website: metric-impact.comLinkedIn: https://www.linkedin.com/in/katylucey/
As Managing Director of Metric Impact, I mentor small businesses and marketing teams through the world of modern marketing. I offer practical support through coaching and hands-on workshops. My focus is on helping teams prioritize what matters, build simple systems, and lead their marketing with confidence — no fluff, just real impact.
Resources mentioned:
- The Productivity Quickie: gabshayes.com/prodquickie
This episode is perfect for parent entrepreneurs, business coaches, marketing professionals, and anyone building a service-based business while prioritizing family.
Discussion Topics: business coach, parent entrepreneur, work-life balance, marketing consultant, entrepreneurship, working mom, business strategy, family-first business, sustainable business growth, marketing therapist