
Sign up to save your podcasts
Or


Nicola Cairncross and Judith Morgan talk about the importance of storytelling and starting to work on creating sales letters for the Summit recordings using simple guidelines for how to create compelling offers. They also realise they can apply the same principles to other offers in their respective businesses, something they knew already but hadn’t got around to.
Show Notes: http://ownitthepodcast.com/086
Will perseverance guarantee or enhance your chances of business success? Judith Morgan and Nicola Cairncross were inspired by advice from one of the summit speakers, who cited perseverance as the reason for his own success, to think about when you should press on and when you might pivot instead.
Show Notes: http://ownitthepodcast.com/085
Business budgets are the topic of today’s podcast, specifically marketing budgets. How much should you be ear-marking in your business budget for selling your stuff and your services?
Show Notes: http://ownitthepodcast.com/084
Nicola Cairncross and Judith Morgan debate how to build a brand online, particularly in light of one of Nicola’s clients who isn’t necessarily prepared to become the face of her new business.
At the beginning of the discussion Judith and Nicola do not know how or if it can happen, but they find some useful thoughts on the topic for the reluctant video star.
Show Notes: http://ownitthepodcast.com/083
Continuing with our series of challenges taken from The Portable Coach by Thomas J. Leonard, in this week’s podcast Nicola Cairncross and Judith Morgan take the second of his 28 Strategies for Business and Personal Success – Unhook Yourself from the Future.
Show Notes: http://ownitthepodcast.com/082
From the publisher's feed