Imran details how Business of Fashion was founded from an outsider’s point of view, what role(s) media/fashion may have on culture, and why transparency is imperative in any brand’s success.
Season 1 (aka ‘the mixtape’) features 10 episodes/guests discussing the world of luxury (Kering), new media landscape (Business of Fashion), the rise of reselling (Scout), experiential retail (Miami Design District), the ritual of an artist/creative (February James), being mission-driven (KROST), re-thinking wellness (Sporty & Rich), upcycling in fashion (JJ Vintage), and achieving ubiquity while remaining authentic as a brand (Apple and Nike).