You didn't lose the deal at the end. You lost it in a single second, right in the middle — and you kept talking straight through it.
Jake and Jon dig into one of Jon's own deals to find the exact moment it turned: a buyer's small question about timeline, met with a fast, confident non-answer, followed by a lean back and a glance at her CFO that Jon registered for half a second and then talked right past. From there they break down why a great-feeling meeting is often the warning sign, not the reassurance, and walk through five moves for catching the shift while it's still happening instead of finding out three weeks later through the grapevine: split your attention between your pitch and their reaction, watch the shift instead of the words, stop your pitch the instant you feel it, name it out loud, and reopen the conversation around what's actually true for them. It's the "S" in Jake's STRATA framework from Own the Room — Signal — in action, in real time, on a real deal.
They always show you the moment you're losing them. The only question is whether you're still in the room to see it.
This episode pairs with the solo episode coming later this week, "You Were Talking When You Should Have Been Reading" — this one teaches you to see the moment, the next one teaches you the presence to catch it.
Follow Jake
LinkedIn: https://www.linkedin.com/in/jakestahl/
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Podcast: https://thejakestahl.com/podcast/
Work With Jake: [email protected]
Book: Own the Room: https://thejakestahl.com/books/
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