I believe the most powerful thought leadership doesn't come from better tactics or louder messaging. It comes from closing the gap between who you are and how you're showing up. When that gap exists, even if you don't realize it's there, people can feel it. Something feels off, and they don't move forward.

In this first episode of 2026, I share a personal revelation that changed how I see my own work. After watching my son's band create a launch video with crystal clarity about who they are, I realized something was missing in my own thought leadership archetype assessment results. My voice, my presence, my actual self was nowhere to be found at the exact moment when people were most curious about me. The results were fine descriptions, but they could have been written by anyone. And when I finally heard them read aloud through someone else's eyes, I understood why some people were taking the assessment and then simply moving on.

This episode explores what happens when you send a clear signal versus a muddled one, and why embodying who you actually are is the foundation for sustainable influence. I share how I rebuilt all ten archetype results from scratch, what I discovered when I looked at the data about who's finding me, and the question I want you to sit with as we begin this new year together.

IMPACT POINTS FROM THIS EPISODE:

⚡ Clarity Creates Movement – When you embody who you are, you send out a clear resonance signal that makes it easier for the right people to move toward you. When that signal is muddled, people don't reject you. They just tune out and move on without knowing why.

⚡ Contrast Reveals the Gap – Sometimes you can't see what's missing until you experience your own work through fresh eyes or in a different context. If something in your business isn't working and you can't figure out why, you may need to find a way to see it differently.

⚡ Your Signal Attracts Your People – The people finding you are already tuned to the frequency you're sending out. When I looked at my assessment data, the top archetype results matched my own archetype blend almost exactly. This isn't luck. It's resonance at work.

PEOPLE & RESOURCES MENTIONED:

• Break Room (son's band)
• Thought Leadership Archetype Assessment
• Archetype Strategy Call

CONNECT WITH MACY:

• Download the free Resonant Thought Leader Starter Kit at macyrobison.com
• Follow on Instagram: @macyrobison
• Connect on LinkedIn: Macy Robison
• Visit: macyrobison.com

SUBSCRIBE & REVIEW:
If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

You don't need to see the entire path to start moving. You just need to know your direction. When you have clarity about where you are headed, decisions get simpler. Not easy, but simpler.

In this final episode of 2025, I build on last week's conversation about thought leadership as an infinite game and offer you a practical framework for thinking about the year ahead. I share how I am approaching my own next moves: writing a book, building a certification program, expanding my visibility, and going deeper on the archetypes and the four Es. Not because I have it all figured out, but because I want to model what it looks like to make decisions in real time inside an infinite game. Then I walk you through a three-part framework for your own planning: define your frame, raise your floor, and determine your focus. I also show you how to use the four Es of core resonance as a strategic compass before committing to any focus area.

There has never been a more important time for people with ideas that matter to make their voices heard. The gatekeepers are losing power. The tools to create and distribute your expertise are more accessible than ever. But that means more responsibility falls on you. You have to build something that cuts through the noise, not by being louder, but by being clearer. The deeper you go on who you are, the more you have to share and offer. That is not just a nice idea. It is the physics of resonance.

IMPACT POINTS FROM THIS EPISODE:

⚡ Clarity Creates Momentum, Not Certainty - You do not need a perfect plan or a calendar full of confirmed events. What you need is enough clarity about your direction that you can evaluate opportunities as they arise. Should I say yes to this? Does it move me toward where I am headed? When you know your direction, decisions get simpler.

⚡ Define Your Frame, Raise Your Floor, Determine Your Focus - Your frame is the container you are operating inside and what success looks like for you in this season. Raising your floor means deciding what you will no longer give attention to, so you can protect your capacity for what matters most. Only then can you determine your focus areas with confidence.

⚡ Use the Four Es as a Strategic Compass - Before committing to any focus area, run it through this filter: Does it align with my essence and energize me? Do I have the experience and authority to go deep here? Does it fit my natural expression mode? Can I embody and sustain this over time? If something fails one or more of these filters, that is data to pay attention to.

PEOPLE & RESOURCES MENTIONED:

• Thought Leadership Archetype Assessment
• Archetype Strategy Call
• Episode 51: Start Before You're Ready
• Simon Sinek (Infinite Games concept)
• Benjamin Hardy
  • The Science of Scaling: Grow Your Business Bigger and Faster Than You Think Possible by Dr. Benjamin Hardy and Blake Erickson (Define Your Frame, Raise Your Floor, Determine Your Focus framework)
• Luvvie Ajayi Jones
  • The Book Academy
• Taylor Swift: The End of an Era

CONNECT WITH MACY:

• Take the Thought Leadership Archetype Assessment
• Schedule an Archetype Strategy Call
• Follow on Instagram: @macyrobison
• Connect on LinkedIn: Macy Robison
• Visit: macyrobison.com

SUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

Thank you for being part of this journey in 2025. I will see you in 2026.

Waiting until everything is perfect is often just fear wearing a mask. The thought leaders who create lasting impact are not the ones who figured it all out first. They are the ones who started before they were ready and let the teaching reveal the truth.

In this episode, I pull back the curtain on how the Resonant Thought Leadership System evolved over the past year. Not as a victory lap, but as a case study in what happens when you commit to teaching what you are learning, even when it is still taking shape. I walk through every major iteration: from the original five Cs, to the archetype assessment that started as a "fun quiz" and became one of my most critical tools, to the four Es framework that emerged from working with real clients in real time. I share the sequencing problems I discovered, the metaphors that worked (and the ones that did not), and the moments when a casual comment from a client or colleague unlocked something I had almost forgotten I had built.

If you have been holding back your ideas because you are not sure they are ready, this episode is your invitation to start now. Your framework will emerge through the teaching. Your message will get clear through the sharing. The only way to discover what you actually know is to start transmitting.

IMPACT POINTS FROM THIS EPISODE:

⚡ Clarity Comes From Action, Not Planning - I did not discover the archetypes, the four Es, or the right sequence for my system by sitting down and designing the perfect framework. It all emerged from trying to solve practical problems and stumbling into fragments I had almost forgotten about. Your most powerful intellectual property will reveal itself through teaching, not theorizing.

⚡ The Teaching Reveals the Truth - Every iteration of my system came from being in conversation with real people facing real challenges. The workshops showed me I could not skip core resonance. The summer lab revealed commercialization needed to come earlier. The client who mentioned his "second archetype" opened up an entirely new way of analyzing results. Start sharing, and let the feedback shape what you are building.

⚡ Thought Leadership Is an Infinite Game - There is no finish line where your platform is complete and your IP is final. There is only the ongoing work of spiraling deeper: revisiting your resonance, refining your content, strengthening your connections, and evolving your offers. The system is not a checklist you complete. It is a flywheel you keep turning.

PEOPLE & RESOURCES MENTIONED:

• Thought Leadership Archetype Assessment
• Episode 34: The Four E’s of Core Resonance: Building Authentic Authority That Lasts
• Episode 35: From Framework to Action: Using the Four Es as Your Diagnostic Tool and Strategic Compass
• Episode 44: The Bigger Pattern: How the Four Frequencies Reveal Why You Build the Way You Do
• Episode 49: The Infinite Game: Why Sustainable Thought Leadership Requires a Different Kind of Planning
• Simon Sinek (Infinite Games concept)
• Working Genius Assessment
• StoryBrand
• Dustin Riechmann
• Cassie Shea (client, friend, and coach)
• Brooke Snow (Sleep, Creep, Leap concept)

CONNECT WITH MACY:

• Take the Thought Leadership Archetype Assessment
• Schedule an Archetype Strategy Call
• Follow on Instagram: @macyrobison
• Connect on LinkedIn: Macy Robison
• Visit: macyrobison.com

SUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

I believe the only real failure in thought leadership is not getting it wrong or sharing an imperfect idea. The only real failure is choosing not to share something that could help someone because you are worried about being judged for it.

In this episode, I explore a pattern I keep witnessing across conference rooms, author calls, and client conversations: smart, capable people with genuinely important ideas staying invisible longer than they need to. Not because they lack expertise or do not know what to say, but because they are afraid of being seen by the people whose opinions feel most personal. Drawing from a powerful moment at a recent conference where my friend Michelle Gifford exposed the real fear behind visibility resistance, I unpack why we are not actually afraid of strangers or trolls. We are afraid of the neighbor who remembers when we were figuring things out, the colleague who might wonder who we think we are.

I walk through five practical approaches for choosing visibility even when it feels uncomfortable, including how your thought leadership archetype can guide you toward the right containers for your voice. Whether you have been dressing up fear in business language like "waiting for the right strategy" or hiding behind perfectionism, this episode offers a path forward. Because the person who needs what you know does not care if your college roommate rolls their eyes at your posts. They care that you cared enough to be seen so they could find you.

(A note on this episode: In true irony, I experienced an audio issue a few minutes in while discussing how perfectionism keeps us from taking action. I decided to practice what I preach and release the episode anyway, rather than letting the pursuit of perfection keep valuable ideas from reaching the people who need them.)

IMPACT POINTS FROM THIS EPISODE:

⚡ Resistance Signals Significance – The resistance you feel to sharing something is often proportional to how important it is. That knot in your stomach when you think about posting, that urge to wait or refine just a little longer, is sometimes wisdom but often a signal that you are onto something that needs to be seen.

⚡ Visibility Is Not One Size Fits All – If you have been telling yourself that being visible is hard, it might be because you are trying to show up in mediums that do not match how you are wired. Your archetype can guide you toward the right container, whether that is audio, written content, workshops, or structured educational experiences.

⚡ Consistency Compounds Over Fear – The first time you share something vulnerable, it is terrifying. The 50th time, it becomes what you do. Visibility gets easier not because the fear disappears, but because you build evidence that you can survive being seen and that you have something worth sharing.

PEOPLE & RESOURCES MENTIONED:

• Michelle Gifford
• Elizabeth Gilbert
  • Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert
• Steven Pressfield
  • The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield
• Cynthia Erivo
• Variety's Actors on Actors
• Thought Leadership Archetype Assessment
• Resonant Planning Workshop

CONNECT WITH MACY:

• Follow on Instagram: @macyrobison
• Connect on LinkedIn: Macy Robison
• Visit: macyrobison.com

SUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

The most sustainable thought leadership is built by people who understand this work is an infinite game, not a race to an exit. When you plan your year from that foundation, everything changes about the decisions you make.

In this episode, I share what emerged from a recent accelerator session where we mapped out the Resonant Thought Leadership System for each participant. The same snapshot exercise produced completely different strategic decisions for each person because their constraints, timelines, and goals were unique. One person needed revenue in 90 days. Another was finally giving herself permission to pursue her life's work on a longer timeline. A third was transitioning from using thought leadership as a marketing channel to making it the business itself. Same system, entirely different paths forward.

I explore the tension between the infinite game of thought leadership and the pressure the market puts on us to constantly scale. You've heard all the messages: scale or die, 10x your revenue, build systems that run without you. And while there's wisdom in strategic scaling, that language creates low-grade anxiety for thought leaders who don't want to disappear from the transformation they create. I walk through how to reconcile these two realities by starting with alignment before you set goals, using the Four E's of Core Resonance as a diagnostic tool, and making decisions about priority, speed, and what you're actually building based on where you truly are right now.

IMPACT POINTS FROM THIS EPISODE:

⚡️ Thought Leadership Is an Infinite Game – Unlike finite games with clear winners and endpoints, your life's work has changing players, evolving rules, and no final end. Success isn't always "I hit seven figures this year." Success can be "I am still in the game, deepening my impact in a way that's sustainable for who I am."

⚡️ Raising Your Floor Doesn't Require Wanting What Others Want – You don't have to build a massive company to generate meaningful revenue. You don't have to scale through other people or plan for an exit. What you do have to do is get honest about what you actually desire and plan accordingly, instead of building something because you think you should.

⚡️ Annual Planning Isn't About Goals, It's About Decisions – Before you map out launches and content calendars, you need to know where you actually are right now. When you can see your whole system at once, you stop feeling overwhelmed by everything you could do and start seeing what needs to happen next based on your current foundation, constraints, and goals.

PEOPLE & RESOURCES MENTIONED:

• Benjamin Hardy
  • The Science of Scaling: Grow Your Business Bigger and Faster Than You Think Possible by Dr. Benjamin Hardy and Blake Erickson
  • 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less by Dan Sullivan and Dr. Benjamin Hardy
• Simon Sinek
  • The Infinite Game by Simon Sinek
• Episode 32: Simple Systems Scale: What Benjamin Hardy’s Research Reveals About Resonant Thought Leadership
• Episode 33: Permission to Scale: Why Brilliant Experts Stay Small and How to Change That
• Episode 34: The Four E’s of Core Resonance: Building Authentic Authority That Lasts
• Thought Leadership Archetype Assessment
• Sign Up for the Workshop - Resonant Planning: Building Your 2026 Around Who You Actually Are

CONNECT WITH MACY:

• Register for the Resonant Planning Workshop
• Take the Resonant Thought Leader Archetype Assessment
• Download the free Resonant Thought Leader Starter Kit at macyrobison.com
• Follow on Instagram: @macyrobison
• Connect on LinkedIn: Macy Robison
• Visit: macyrobison.com

SUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

One of the most important strategic decisions you can make as a thought leader is choosing which type of business you actually want to run, not which one you think you're supposed to build. When you design your business around your genuine desires instead of external expectations, you create something that feels like a playground rather than a prison.

In this episode, I share a framework from marketing expert Julie Chenell that completely reframed how I think about building a thought leadership business. Julie outlines three distinct types of brands: personal brands (where you are the brand), hybrid brands (where your personal brand works alongside a company brand), and faceless brands (the sellable enterprises with no individual face attached). Through examples like Amy Porterfield, Marie Forleo, Patrick Lencioni, and Donald Miller, I walk through what each type requires and why understanding these distinctions can free you from the pressure of building something you never actually wanted.

What surprised me most about this framework is how many successful entrepreneurs who built and exited faceless brands are now choosing to come back as personal brands. Sara Blakely, Jamie Kern Lima, Alex Hormozi: they had the ultimate exit everyone supposedly works toward, and they chose thought leadership. This tells us something important about what a personal brand offers that other structures do not. As you head into planning for the year ahead, I want you to hear this: you do not have to build a massive company to generate meaningful revenue and impact. You get to choose, and that choice needs to be made on purpose.

IMPACT POINTS FROM THIS EPISODE:

⚡ Personal Brands Are Legitimate Destinations, Not Failure States – Having a business built around your personal expertise is not what you do while figuring out how to build a "real company." Amy Porterfield, Jenna Kutcher, and Marie Forleo have built wildly successful businesses as personal brands with teams supporting them. You can make great money, have significant impact, and never manage a team of 30 people.

⚡ Hybrid Brands Require Intentional Design, Not Default Drift – Moving from a personal brand to a hybrid brand is achievable with time and intention, but treating the hybrid brand as a temporary stopover to a faceless brand creates friction and problems. The strategies that bridge personal to hybrid do not work for the jump to faceless. Build a hybrid brand because that is where you want to be, not because you think it is the path to something else.

⚡ Self-Knowledge, Desire, and Decision Making Determine Your Path – Your archetype does not determine which business model you should build. Any archetype can thrive as a personal brand or choose to build a hybrid brand. What determines your path is what you actually want: whether you enjoy leadership and management, whether you want something sellable, and whether developing people energizes or drains you. The worst place to be is building something by default instead of by design.

PEOPLE & RESOURCES MENTIONED:

• Julie Chenell
• Million Dollar Grit by Julie Chenell
• Funnel Gorgeous
• Cathy Olson
• Amy Porterfield
• Jenna Kutcher
• Marie Forleo
• Rachel Hollis
• Lewis Howes
• Russell Brunson
• ClickFunnels
• Patrick Lencioni
• The Table Group
• Donald Miller
• StoryBrand
• Michael Hyatt
• Full Focus
• Sara Blakely
• Jamie Kern Lima
• Alex Hormozi
• Acquisition.com
• Benjamin Hardy
• Episode 32: Simple Systems Scale: What Benjamin Hardy’s Research Reveals About Resonant Thought Leadership
• Episode 33: Permission to Scale: Why Brilliant Experts Stay Small and How to Change That
• Episode 39: Strategic Decision-Making: Building the Muscle That Transforms Your Thought Leadership
• ScribeHow.com (AI documentation tool)
• Thought Leadership Archetype Assessment

CONNECT WITH MACY:

• Book an Archetype Strategy Call at macyrobison.com/call
• Download the free Resonant Thought Leader Starter Kit at macyrobison.com
• Follow on Instagram: @macyrobison
• Connect on LinkedIn: Macy Robison
• Visit: macyrobison.com

SUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

I believe the path to scale runs directly through unscalable work, not around it. The experts who eventually build leveraged income streams and systematized businesses are the ones who first did the messy, manual, high-touch work that taught them what actually creates transformation.

In this episode, I explore one of the most common patterns I see with brilliant experts who stay stuck: they're so afraid of building something unscalable that they never build anything at all. They research, strategize, and wait for a scalable solution to reveal itself while other experts with less experience are testing things, learning what works, and building momentum. Through real client stories and my own journey of discovering what my methodology actually was, I reveal why you cannot systematize transformation you haven't created and you cannot build an evergreen funnel for an offer you haven't sold.

I walk through how this scalability trap shows up differently across the four archetypal frequencies and share the specific unscalable work each type needs to do first. Whether you're an experience-led expert trying to build a course before facilitating live transformation, or an insight-led thinker trying to productize frameworks before solving real problems, this episode will help you identify what's keeping you stuck and give you permission to start before you have the perfect system.

IMPACT POINTS FROM THIS EPISODE:

⚡ You Can't Scale What Doesn't Exist – Many experts optimize for scale before they even know if something works. You cannot systematize transformation you haven't created, and you cannot build an evergreen funnel for an offer you haven't sold. The successful thought leaders with leveraged income did years of unscalable work first.

⚡ Your Archetype Determines Your Unscalable Starting Point – Experience-led experts need to facilitate live transformation before building courses. Insight-led thinkers need to solve complex problems before productizing frameworks. Expression-led creators need to share ideas before building infrastructure. Embodiment-led practitioners need to test and document in real time before teaching.

⚡ Unscalable Often Means High Value – When you start testing unscalable things, you generate revenue (sometimes a lot of it) because unscalable often means personalized, premium, and high-touch. You learn in weeks what would take years to theorize, and you discover that some things are more valuable precisely because they don't scale.

PEOPLE & RESOURCES MENTIONED:

• Benjamin Hardy
• Amy Porterfield
• Thought Leadership Archetype Assessment
• Archetype Strategy Calls

CONNECT WITH MACY:

• Take the Thought Leadership Archetype Assessment
• Download the free Resonant Thought Leader Starter Kit at macyrobison.com
• Follow on Instagram: @macyrobison
• Connect on LinkedIn: Macy Robison
• Visit: macyrobison.com

SUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

Your competence doesn't have to be your prison. When you're good at everything, you risk becoming valuable in ways that drain you instead of energizing you.

In this episode, I share a deeply personal story about finding myself three hours deep in implementation work when I was being paid for strategy. I was exhausted, not from hard work, but from doing the wrong work. I call this the Swiss Army Knife Trap, and it's where brilliant strategists get stuck executing, gifted facilitators exhaust themselves being the only one who can deliver transformation, and talented creators bury themselves in operations instead of creating.

Through my recent archetype strategy calls, I've been seeing this pattern everywhere. The problem isn't work ethic or capability. The problem is that competence has become a trap, and without clear boundaries around what work is actually yours to do, you'll keep saying yes to everything just because you can. I walk through how this trap shows up differently across the four frequencies of thought leadership archetypes (insight led, experience led, expression led, and embodiment led), and reveal why understanding your complete archetype blend, not just your primary archetype, is essential to breaking free. This episode will help you identify whether you're stuck in Swiss Army knife mode and show you the path to focusing on work that actually energizes you.

IMPACT POINTS FROM THIS EPISODE:

⚡ Your Competence Can Trap You – Just because you can see the whole picture and execute on it doesn't mean you should. When you're capable of doing strategy and implementation, facilitation and delivery, or content creation and operations, you risk becoming the highest paid executor in your business instead of focusing on your actual genius.

⚡ The Trap Shows Up Differently for Each Frequency – Insight led archetypes (strategic advisors, research innovators, category creators) become project managers instead of advisors. Experience led archetypes (facilitators, guides, learning architects) believe their magic can't be replicated. Expression led archetypes (orators, writers, visual architects) get pulled into execution around their content. Embodiment led archetypes (principled practitioners) end up teaching unvalidated principles or abandoning documentation entirely.

⚡ Your Archetype Blend Creates Your Specific Trap – Understanding your primary archetype isn't enough. When you can see your complete archetype profile and how your top archetypes work together, you can identify exactly which work is yours to do and which work you're doing simply out of competence. The work you'd be heartbroken to let go of is probably your actual calling.

PEOPLE & RESOURCES MENTIONED:

• Working Genius Framework
• Archetype Strategy Call
• Free Thought Leadership Archetype Assessment

CONNECT WITH MACY:

• Book an Archetype Strategy Call at macyrobison.com/call
• Download the free Resonant Thought Leader Starter Kit at macyrobison.com
• Follow on Instagram: @macyrobison
• Connect on LinkedIn: Macy Robison
• Visit: macyrobison.com

SUBSCRIBE & REVIEW:
If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

Knowing your archetype gives you a compass. Strategic guidance helps you confidently navigate your unique path forward.

In this episode, I pull back the curtain on the archetype strategy calls I've been offering over the past few months. Many of you have taken the free assessment, attended a workshop, or heard me introduce the archetype framework at a keynote. You've discovered your primary archetype and maybe felt seen for the first time in a while. But then you get home, look at your business, and aren't quite sure what to do with that information.

The free assessment gives you self-awareness and gets you moving. But it doesn't give you strategy. It doesn't show you exactly how your unique blend of archetypes works together for the business you're building, what those percentages mean, what you should do first, or how to build something that actually fits the way you're wired. That's what happens on an archetype strategy call. I share real breakthrough moments from recent calls to show you what becomes possible when you move from simple self-awareness into strategic decision making, when you go from understanding the framework to actually mapping it out for your specific situation.

IMPACT POINTS FROM THIS EPISODE:

 ⚡ Self-Awareness Without Strategy Leaves You Stuck – The free assessment gives you a compass and points you in the right direction, but an archetype strategy call helps you navigate confidently by revealing how your unique blend of archetypes creates your specific positioning and showing you exactly what to do next.

⚡ Percentages and Clustering Matter – It's not just which archetype scores highest. A wisdom writer with 84% operates completely differently than a wisdom writer with 45% and three other archetypes clustered closely behind. That blend creates your unique positioning and determines what activities deserve your attention.

⚡ Misalignment Feels Like Resistance – When you're forcing strategies from people wired completely differently than you are, it feels like something is wrong with you. But the problem isn't you. You're just running the wrong operating system for your wiring, and that drains your energy instead of leveraging your natural strengths.

PEOPLE & RESOURCES MENTIONED:

• Free Archetype Assessment
• Book an Archetype Strategy Call
• Episode 32: Simple Systems Scale: What Benjamin Hardy’s Research Reveals About Resonant Thought Leadership
• Episode 33: Permission to Scale: Why Brilliant Experts Stay Small and How to Change That

CONNECT WITH MACY:

• Book an Archetype Strategy Call
• Take the Free Archetype Assessment
• Download the free Resonant Thought Leader Starter Kit at macyrobison.com
• Follow on Instagram: @macyrobison
• Connect on LinkedIn: Macy Robison
• Visit: macyrobison.com

SUBSCRIBE & REVIEW:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

Your archetype isn't a limitation. It's your strategic advantage. When you understand not just your primary archetype but the deeper frequency patterns beneath it, you stop fighting your natural wiring and start building thought leadership that feels energizing instead of exhausting.

In this episode, I reveal why your secondary archetype scores aren't just interesting data points. They're clues to how you're specifically wired to express yourself and build your business. I introduce the Four Frequencies framework, a deeper layer of understanding that shows how ideas actually emerge and develop in your brain based on your unique archetype blend.

Through real examples and clear explanations of each frequency (Expression Led, Experience Led, Insight Led, and Evidence Led), I demonstrate how understanding your complete frequency profile helps you sequence your growth strategically. Whether you're expression led and need to create in order to think, or insight led and need to solve problems to develop frameworks, this episode helps you recognize why certain approaches feel natural while others drain your energy and how to use that knowledge to create positioning that's nearly impossible for others to replicate.

IMPACT POINTS FROM THIS EPISODE:

⚡ Your Secondary Scores Reveal Your Unique Advantage – The archetypes where you scored second, third, or fourth aren't just runner-ups. They're part of your strategic positioning. When you understand how your primary and secondary frequencies work together, you create a unique expression pattern that fills a gap only you can fill.

⚡ The Four Frequencies Show How Ideas Emerge – Expression Led thinkers need to create to think (speaking, writing, drawing). Experience Led thinkers develop insights through facilitating transformation. Insight Led thinkers discover frameworks by solving problems. Evidence Led thinkers crystallize ideas through investigating and validating. Understanding your primary frequency shows you where to start building.

⚡ Sequence Matters: Primary First, Then Integrate – Your primary frequency determines where you start, but your secondary frequencies show how to differentiate and expand. Someone who is Experience Led primary with Insight Led secondary isn't just a coach. They're a coach who anticipates what's coming next. That combination creates positioning others can't replicate.

PEOPLE & RESOURCES MENTIONED:

• Thought Leadership Archetype Assessment
• Schedule an Archetype Strategy Call

CONNECT WITH MACY:

• Download the free Resonant Thought Leader Starter Kit at macyrobison.com
• Follow on Instagram: @macyrobison
• Connect on LinkedIn: Macy Robison
• Visit: macyrobison.com

SUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!