Own Your Influence

Own Your Influence

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Own Your Influence episodes

  • Influencers and creators are marketers, not salespeople

    So many brands these days have this BIG expectation that influencers and creators have to make sales for them... BUT IS THAT *ACTUALLY* THEIR JOB?

    PSA!! Influencers and creators are not a replacement for a marketing and sales strategy... it should not be on them to figure that out for you.

    In our debut episode, we dive headfirst into the hilarious reality where brands expect influencers to be sales wizards. Spoiler alert: they're marketers, not miracle workers! Discover why your value goes beyond commission-based offers and why those "gift card + exposure" collabs just don't cut it.

    Tune in as we break down the difference between marketing and sales (yes, there's a difference), and why brands need to change their mindset when collaborating with creators. Because, let's face it, expecting influencers to deliver without proper compensation? That's so 2015.

    From negotiating rates to asserting your worth, we've got your back. Join us each week for insights, interviews, and all the sass you need to thrive in this cutthroat industry. Ready to turn the tables on shady brand deals? Let's spill the tea and secure those bags, because you deserve it.

    = LET'S CONNECT! =

    If you have brand deal or influencer marketing questions, DM me on Instagram @naohms

    Or if you want to see the difference the right brand deal and monetization strategy can have in your content creator business, fill out our application form so we can chat about how we can help!

    23 min

About Own Your Influence

From the publisher's feed

Own Your Influence: The Podcast is your ultimate guide to leveraging your influence, making a meaningful impact and taking ownership of the power of the word that has been sullied and devalued all…