Craig, Mark and Lee discuss this highly emotive subject, from the obvious financial benefits to the club and any would-be sponsor, to the impact it would have on the supporters, city and the very place we all call home to Newcastle United.

Can this delicate subject be navigated by the people-person man CEO to successfully deliver a much needed boost to NUFC's flatlined commercial revenue, and if so at what cost? Are there any alternatives to be considered, and how will the global fanbase be consulted on the topic as promised by Eales?

A thought provoking conversation. Please let us know your opinion in the comments!