Michele Schenley is a Senior Account Executive and Dennis Holloway is the Managing Director at E-Dr., a leading contact lens distributor serving eyecare professionals across the United States. Under their leadership, E-Dr. has built a reputation for pioneering internet-based ordering in the vision care industry since its launch in 1998. Michele brings over a decade of experience in optical supply chain management, while Dennis, an accomplished IT executive, played a key role in building the company’s digital infrastructure and data-driven operations. Together, they are dedicated to making contact lens distribution seamless and accessible, and are advocates for integrating technology and personalized service to support the evolving needs of eyecare practices.

In this episode…

Price is easy to compare, but it rarely tells the whole story. When you’re choosing who to work with, are you picking the lowest number on the invoice, or the partner who actually helps your business run better over time?

Michele Schenley and Dennis Holloway believe that the real value comes from choosing partners who treat your business like their own, not just vendors who fulfill orders. They point to a model built on flexibility, like tailored shipping programs, easy returns, and systems that adapt to how each practice actually operates instead of forcing a one-size-fits-all approach. The takeaway is simple but powerful: When you stop chasing the lowest price and start prioritizing alignment, service, and trust, the long-term gains far outweigh any short-term savings.

In this episode of the Cleinman Connect Podcast, Kim Carson is joined by Michele Schenley and Dennis Holloway of E-Dr., to discuss why partnership matters more than price in contact lens distribution. They break down how tailored programs improve efficiency, how data and analytics support smarter decisions, and why ease of ordering impacts patient care. Michele and Dennis also talk about building long-term trust through service and flexibility.