Sorry always seems to be the hardest work to use in a conversation with your clients, but ... It may be the way you can save your business when a mistake or misunderstanding happens. 

We are all human, we are going to make mistakes, forgetting a client deadline, shipping an incorrect order, missing a meeting.... the list goes on! 

Although it may be tempting to hide, to ignore or simply deny any mistake on your part, as a business owner you simply can't afford to do this! 

Listen in to Farley's recent experiences and learn how saying sorry or being the bigger person can help you to build a better relationship with your customers, rather than alienating them and putting your reputation at risk. 

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