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Owning Your Career Journey: Mindset Matters with Greg Gifford
We’re talking about owning your career journey. We invite Greg to cover topics from building the right mindset, to avoiding burnout, to leveling up with networking and personal branding, discover how to take charge of your growth and make it sustainable.
About Greg Gifford:
Greg Gifford is the Chief Operating Officer at SearchLab, a boutique digital marketing agency delivering Local SEO and PPC services across the US and Canada. He's not only one of the most sought after speakers in the SEO world, appearing across global digital, but also the engaging host of the “Local Search Tuesdays” video series, known for delivering sharp, actionable local SEO insights. Based in the US, he’s a movie obsessed Disney and Star Wars geek, sporting multiple tattoos of favorite characters and when he's not shaping marketing strategy, you'll find him snowboarding or geeking out in film trivia.
About brightonSEO
brightonSEO is a search marketing conference and series of training courses held twice a year in the UK and once a year in the US.
Each edition attracts thousands of professionals to a celebration of SEO. With expert speakers, attendees from 100 countries, focused training courses, social events and networking activities for whatever you are into - it has become the event to be at for the search marketing community.
Find out more about the conference
Where to find Greg Gifford:
SearchLab website
Greg on LinkedIn
About 'The SEO Mindset' Podcast
Build your inner confidence and thrive.
The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.
Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.
Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.
Sign up to be a guest on the podcast here.
Get in touch
We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.
Follow us on Twitter
Follow us on Instagram
Follow us on LinkedIn
Send us an email
Check out Tazmin's Website
Check out Sarah's Website
Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.
Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.
Subscribe and never miss an episode: Listen to The SEO Mindset Podcast
Check out all episodes: The SEO Mindset Podcast website
Copyright 2026 Sarah & Tazmin
Mentioned in this episode:
Support the podcast today!
Enjoy and like listening to the podcast, then why not support us?
For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation. You can also follow us on social media, we’re on LinkedIn and Instagram, just search The SEO Mindset podcast.
Connect, let us know how we're doing, and get more advice and practical tips.
Captivate Tips/Memberships
Free Consultation Call with Tazmin
Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:
Contact Tazmin
Come along to the LIVE podcast
We're teaming up with our good friend Jack Chambers-Ward, Search with Candour host, to bring you another LIVE podcast.
That's right, we're recording an episode in front of a live audience.
The title is, 'Social Health is the Key to Career Success'. We're kicking off at 7pm, the night before brightonSEO (Wednesday 22nd October 2025). It's free to attend, and we're throwing in food, snacks and drinks.
The last events have SOLD OUT, so grab your ticket today to avoid disappointment.
Oct 25 Live Pod
View all episodes
By Sarah & TazminWe’re talking about owning your career journey. We invite Greg to cover topics from building the right mindset, to avoiding burnout, to leveling up with networking and personal branding, discover how to take charge of your growth and make it sustainable.
About Greg Gifford:
Greg Gifford is the Chief Operating Officer at SearchLab, a boutique digital marketing agency delivering Local SEO and PPC services across the US and Canada. He's not only one of the most sought after speakers in the SEO world, appearing across global digital, but also the engaging host of the “Local Search Tuesdays” video series, known for delivering sharp, actionable local SEO insights. Based in the US, he’s a movie obsessed Disney and Star Wars geek, sporting multiple tattoos of favorite characters and when he's not shaping marketing strategy, you'll find him snowboarding or geeking out in film trivia.
About brightonSEO
brightonSEO is a search marketing conference and series of training courses held twice a year in the UK and once a year in the US.
Each edition attracts thousands of professionals to a celebration of SEO. With expert speakers, attendees from 100 countries, focused training courses, social events and networking activities for whatever you are into - it has become the event to be at for the search marketing community.
Find out more about the conference
Where to find Greg Gifford:
SearchLab website
Greg on LinkedIn
About 'The SEO Mindset' Podcast
Build your inner confidence and thrive.
The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.
Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.
Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.
Sign up to be a guest on the podcast here.
Get in touch
We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.
Follow us on Twitter
Follow us on Instagram
Follow us on LinkedIn
Send us an email
Check out Tazmin's Website
Check out Sarah's Website
Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.
Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.
Subscribe and never miss an episode: Listen to The SEO Mindset Podcast
Check out all episodes: The SEO Mindset Podcast website
Copyright 2026 Sarah & Tazmin
Mentioned in this episode:
Support the podcast today!
Enjoy and like listening to the podcast, then why not support us?
For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation. You can also follow us on social media, we’re on LinkedIn and Instagram, just search The SEO Mindset podcast.
Connect, let us know how we're doing, and get more advice and practical tips.
Captivate Tips/Memberships
Free Consultation Call with Tazmin
Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:
Contact Tazmin
Come along to the LIVE podcast
We're teaming up with our good friend Jack Chambers-Ward, Search with Candour host, to bring you another LIVE podcast.
That's right, we're recording an episode in front of a live audience.
The title is, 'Social Health is the Key to Career Success'. We're kicking off at 7pm, the night before brightonSEO (Wednesday 22nd October 2025). It's free to attend, and we're throwing in food, snacks and drinks.
The last events have SOLD OUT, so grab your ticket today to avoid disappointment.
Oct 25 Live Pod