Owning Your Personal Brand

If you haven't defined your content pillars, you are missing a huge component of using content to drive your branding. In this episode, Emily Winters talks to us about the importance of having a focus in your content. Whether you blog, use social media, or speak in front of crowds, having content pillars can help you stay organized and focused as you grow your personal brand.

If you are looking to grow your personal brand, podcasts can be a great way to get started. This week, we chat with Jason Gillikin, CEO of Earfluence, a podcast production company that has produced dozens of podcasts and edited thousands of episodes. Jason will share his insights on how being a guest on a podcast and possibly having your own podcast can amplify your personal brand.

Do you believe that you are a brand? Hopefully, you said yes, because you are a brand, and you need to own it. This week, we speak with Larry Long, Jr., a keynote speaker, sales coach, and consultant, to talk about putting the right emphasis on your personal branding. Larry has built his brand by being consistent and authentic and he will share his insights along with tactical advice that you can apply so that you can own the brand of you.

If you are a college student, a young professional interested in a cybersecurity career, or someone looking to change industries and get into cybersecurity, this episode is for you. You may not have experience yet, or certifications, but having a strong personal brand can help set you apart and put you on the right track to get the career you want. This week, we are joined by Adelia Cozart-Amos as she offers her insights on what can be done with a personal brand to get your cybersecurity career started.

If you are a startup founder, small business CEO, or a corporate executive then this episode is for you. Executive personal branding is critical for you to focus on as you work to become a better leader. This week, we speak with Donald Thompson, a lifelong entrepreneur, leader, speaker, and executive coach about how personal branding is an essential activity if you want to drive exponential growth as a leader. 

Personal branding is not just for entrepreneurs or corporate professionals. In fact, it's extremely important for anyone in academia to separate their brand from the brand of their institution. This week, we talk with Greg Hedgepeth about how those with an academic career, like his, can benefit from developing their personal brand.

Taking an honest assessment of your skills and accomplishments allows you to begin crafting a personal brand that reflects your strengths. If (when) you identify gaps in your skillset, it's never too late to do something about that. This week, we talk with Roslyn Bethea from Pitt Community College, to discuss her insights on how to build up your strengths, become a better professional, and grow your personal brand.

Are you a marketing professional that doesn't quite know how to market yourself?! Most marketers are great at branding for other people or brands. However, the time is now to do a little strategic self-marketing. This week, we talk with Lizzie Newton, a branding executive from Walk West, about her insights on how to grow a personal brand and tips on how branding yourself can help grow your career in marketing.

Personal branding takes work! It's been my mission in 2022 to focus on developing and growing my personal brand. And guess what my niche is? Personal Branding! It's been a roller coaster of a year so far. Learning, making videos, improving social media, trying to write a book, learning about IG reels, and so on. But it's been fun and I am seeing great progress with my brand, my confidence, and my audience building. Take a look at my 'halfway' through the year video of my progress.

Social media is a great tactical tool to help you develop your personal brand. But which channels should you be on and what should you post are common questions for anyone just getting started. This week, Jennifer Radke from the National Institute of Social Media, is going to share her perspective on how to best use social media on your personal brand journey.