Marketing: Global Edition

Ozempic. Lazy Creative or Evil Genius?


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In this episode Jasmine and Piers take opposite sides in a debate around the cleverness of Ozempic (Wegovy) and its marketing. They ask the question: “are Novo Nordisk’s ads an example of lazy advertising devoid of creativity or dastardly use of subliminal messaging and influencer marketing”?

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Marketing: Global EditionBy Jasmine Montgomery, Piers Guilar