Marketing: Global Edition

Culture wars lightening rod Sydney Sweeney has done another ad. And no one commented on it or shared it. 

OK, that is not strictly true. Everyone is talking about it. In this podcast Jasmine is talking about it. But she has to wonder… is she contributing to the cultural commentary, joining in the protest, or is she part of something much darker… an unwitting part of a dastardly campaign cleverly designed to turn us all into unpaid influencers. Listen and decide on Spotify or wherever you get your podcasts

Did you notice that Instagram refreshed their brand recently? Jasmine and Hannah debate the redesign and attempt to answer the question “does every rebrand have to break the internet?”

What can a video game leak teach us about the future of marketing? We explore the GTA VI and CyberLeek story, from scarcity and psychology to meme coins, Netflix and the extraordinary role of audiences in amplifying a story. And Piers comes up with a conspiracy theory that Jasmine fears will get them both sued. 

Yes yes, Spain won, England lost. I know, don’t rub it in. But who were the marketing winners and losers from this World Cup? Which sponsor brands scored big and which ones hit the proverbial post? In this episode Jasmine and Hannah explore the winners and losers of the World Cup in terms of the advertisers, the sponsors, the brands FIFA tried to cover up, the celebrities and those two biggest of all sports marketing rivals… you know who we mean. 

When disaster strikes, what happens to a destination's brand? From tsunamis to nuclear meltdowns to war, Jasmine and Piers ask how cities and countries recover. This week: Dubai, fresh from their own visits, and how the Gulf conflict is reshaping one of the world's most ambitious city brands.

"People buy people" on social media. And among the many flavours that influencers come in is the CEO variety. If you are the head of a business in this age of social media, you are an influencer. So how should CEOs build their brands on the channel was built for tycoons of all sizes: LinkedIn? In this episode Jasmine and Piers take a peek at the accounts of inspiring leaders and attempt to steal their secrets.

Did a sustainable sneaker brand really pivot into AI chips overnight? The truth is more complex and far more interesting. What looks like a bold branding move is actually a financial restructuring that drove a ~700% stock surge on AI momentum alone. Watch as we break down what really happened and why it is not the story the media says it is.

This week NASA has shared photos Shot on iPhone 17 Pro Max during Artemis II’s mission to the moon, thereby adding new and extraordinary content to iPhone’s “Shot On iPhone” campaign. In this episode Jasmine talks about ad campaigns that are based on user generated content or UGC. Campaigns like Apple’s “Shot on iPhone”. Jasmine talks about other examples and what makes for a successful user-generated campaign. 

This last week saw K-Pop Demon Hunters win two Oscars and tens of thousands turn out in Seoul to welcome back the group BTS. The K-Wave, as the love all things Korean is called, is a multi-billion dollar commercial and cultural phenomenon including music, film, TV shows and even beauty and fashion. But it did not come about by accident. It was a strategic plan emanating from something called the Jurassic Park moment. Tune in to hear Jasmine and Piers talk through the tidal wave, how it came about and what other countries could learn from it. 

Are you clear on the different brands of football competition? There's the Championship and the Champions League but they are completely different things. The Premier League is different from The League Cup but is the same as the Premiership and, weirdly the EPL. And League One is actually the third level of the football pyramid. Confused? We are. In this episode Jasmine and Piers are joined by friend, colleague and football super fan David Goulden to discuss the confusing world of football cup brands.