This last week saw K-Pop Demon Hunters win two Oscars and tens of thousands turn out in Seoul to welcome back the group BTS. The K-Wave, as the love all things Korean is called, is a multi-billion dollar commercial and cultural phenomenon including music, film, TV shows and even beauty and fashion. But it did not come about by accident. It was a strategic plan emanating from something called the Jurassic Park moment. Tune in to hear Jasmine and Piers talk through the tidal wave, how it came about and what other countries could learn from it. 

Are you clear on the different brands of football competition? There's the Championship and the Champions League but they are completely different things. The Premier League is different from The League Cup but is the same as the Premiership and, weirdly the EPL. And League One is actually the third level of the football pyramid. Confused? We are. In this episode Jasmine and Piers are joined by friend, colleague and football super fan David Goulden to discuss the confusing world of football cup brands.

"Should Diageo sell everything else and change its name to Guinness plc?" This headlines in the Irish Times sparked the debate in this week's podcast. Jasmine and Piers discuss the question and look at the reasons for Guinness's growing popularity around the world.

In this episode Jasmine and Piers talk about flying cars. They explore the brands that are landing today and imagine the advertising that we are going to see tomorrow when these icons of futurism finally become a daily reality for the mass consumer ownership. 

This week Jasmine and Hannah cover a social media scandal at the British Museum. Hannah explains the dos and don’ts of how to handle backlash on social and introduces us to AI model Elly Lin. 

Move over Bad Bunny. In this episode Piers and Jasmine take to the microphone to bring you the best trends from the Super Bowl ads. We reveal all... the two contradictory themes this year, the best and worst ads and Piers's Jurassic Park inspired tattoo!

Hungry? Join Jasmine as she discovers the world’s largest food expo in Dubai and explores global food trends, global power ambitions, and the possibility of lunch at Gulfood 2026

As Brooklyn Beckham’s post blows up the internet, Jasmine and Piers take a shameless leap onto the band wagon and look at the effect on Brand Beckham. How much money is at stake? What impact will the family, the furore, and the memes have on the brand? What should the Beckhams do next?

Jasmine and Hannah throw a spotlight on the global brands they think will do exciting things in 2026. And they review the podcast's predictions from last year. Join us to see how right or wrong we were in 2025. And let us know what brands you think should be on our radar this year.

Come and join me, Jasmine Montgomery, on a stroll down London's Bond Street to see how fashion brands from Ralph Lauren to Tiffany's to Cartier are using the latest merchandising techniques in their Christmas windows and find out why I was disappointed by Jimmy Choo and why I have beef with bows! And most importantly, come and feel the Christmas vibes! Merry Christmas!