Marketing: Global Edition

In this episode, Piers quizzes Jasmine on some of the most famous brand taglines of all time and they debate the efficacy of slogans. 

The Denim Wars and what the controversy over the Sydney Sweeney ad for American Eagle and the Katseye ad for Gap tell us about the future of race-bating vs diversity as ways to the hearts and wallets of the American consumer.

How is one football team redefining what it means to be a brand? How did a French football team end up with a store on the ultimate British high street? Who would ever have imagined a partnership between a football brand and high fashion house Dior?

In this episode Piers and Jasmine dive into the world of sports marketing, in particular the  Qatari-powered Champions League winners, Paris Saint-Germain (PSG).

How did a small plastic brick toy become the world’s most valuable toy brand? How did it survive the onslaught of video games? How did it come back from the brink of financial collapse in 2003. And how does it get away with recasting Darth Vader as a petulant teenager and Voldemort as a grumpy old man? In this episode Jasmine and Piers look at the renaissance of the Lego brand and learn the secrets of its success whilst outing Piers as a committed AFOL!!! 

In this week’s episode, Jasmine is unboxing the phenomenon that has taken the world by storm — Labubu. 

That’s right, the quirky, creepy, and wildly collectible monster doll created by Pop Mart that’s stirring up obsession, controversy, and even chaos from Bangkok to London, Moscow, and beyond.

So, what exactly is Labubu? How did it go from a blind-box toy to high fashion accessory, religious icon and cultural lightning rod? And how is Pop Mart managing the whirlwind it created? 

Are AI generated models now in vogue?

The first ever AI-generated fashion ad just came out in Vogue. In this podcast Jasmine and Piers discuss the ad, the backlash and the implications for AI generated advertising. 

In the wake of Cannes Lions, Piers and Jasmine debate the question… are awards still worth the hype? Are awards simply the Oscars for creative egos or still the most important stage for global marketing excellence. We investigate some of this year’s Lions winners including an homage to the immortal L’Oreal campaign “Because you’re worth it”, a set of furry friends proving Telstra’s coverage across Australia and an ad that is all about the best place in the world to have herpes. And if that doesn’t answer the question, we don’t know what does. 

Range Rover just launched a new logo and it is making waves in the press. So we are launching a brief emergency podcast to discuss. Is it a design masterstroke… or a masterclass in bland? Piers talks to ad man and car buff Rupert Foy about it. 

Rupert, most recently Head of Account Management at Mullen Lowe London, has worked at some of London’s biggest agencies such as McCann, VCCP and Leagas Delaney) and led accounts for some of the world’s best-known brands. He believes in creating work that sells, connects emotionally, and excites creative. And, rather fittingly for this conversation, Rupert drives a Jaguar.

Does colour matter in branding? Is blue really the colour of trust? Is yellow cheap? Is red powerful? Why are there no pink banks? Is colour art or science? In this episode Piers and Jasmine debate the role of colour in branding.

Telecom brands are shifting from bringing us our minutes and gigabytes to enabling our new future reality, one that will consist of technologies we can only imagine today. So what will that future look like and how do telco brands need to adjust. In this episode Jasmine and Piers take us into the matrix and create five telco brands of the future.

From bringing us our minutes and gigabytes to enabling our new future reality, what are the challenges facing telco brands