How is one football team redefining what it means to be a brand? How did a French football team end up with a store on the ultimate British high street? Who would ever have imagined a partnership between a football brand and high fashion house Dior?In this episode Piers and Jasmine dive into the world of sports marketing, in particular the  Qatari-powered Champions League winners, Paris Saint-Germain (PSG).

How is one football team redefining what it means to be a brand? How did a French football team end up with a store on the ultimate British high street? Who would ever have imagined a partnership between a football brand and high fashion house Dior? In this episode Piers and Jasmine dive into the world of sports marketing, in particular the Qatari-powered Champions League winners, Paris Saint-Germain (PSG).

How is one football team redefining what it means to be a brand? How did a French football team end up with a store on the ultimate British high street? Who would ever have imagined a partnership between a football brand and high fashion house Dior?In this episode Piers and Jasmine dive into the world of sports marketing, in particular the&nbsp; Qatari-powered Champions League winners, Paris Saint-Germain (PSG).

Paris Saint-Germain Scores At Marketing

A romp through the marketing issues of the day from all around the world in a spirited conversation between advertising and branding gurus Jasmine Montgomery and Piers Guilar Advice for small and big businesses alike, and a bit of a giggle for anyone interested in marketing.

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Paris Saint-Germain Scores At Marketing

Paris Saint-Germain Scores At Marketing