Advance Copy

P1. Natasha Mead on How Good Brands Only Reflect What’s True


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A two-part conversation with Natasha Mead, a New Zealand-based Art Director and Founder of 1of1 Studio. She is the mastermind behind some of today’s most referenced visual identities across independent fashion, lifestyle, skincare, interior and hospitality companies. Her collaborators and projects include: Lesse, Binu Binu, F. Miller, Reome, Baina, J. Hannah, Anyone Girl, Moon Lists. 

In Part 1 of this conversation, we’ll learn about:

  • The role of naivety and isolation on the development of Natasha’s studio
  • Utilitarian and archival references inspiring her work
  • Natasha’s approach to craft as a commitment to expressing care
  • The 1of1 Studio client filter

Welcome to Advance Copy: 

  • Consulting Membership
  • Book
  • Instagram
  • Substack
  • Website
  • Newsletter

Post-production & editing: Mark Smith

Music & post-production: Emmanuel Corre

...more
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