Pabst is a brand that says to itself often - "Let's go have fun!" They push the boundaries of beverages and marketing. They do what they like when they want. Get an inside look into how such a brand has stood the test of time for generations of beer drinkers.

Brad shares the history of one of the most iconic beer brands around. Find out how Frederick Pabst got started making beer. And what's with that blue ribbon, anyway?

Brad is the Project Manager for Liquid Innovation. He's the brains behind Pabst's non-beer products: hard seltzers, hard teas, hard coffees, and whiskey. 

This conversation is a surreal moment for Cameron & Jonathan - a couple of PBR lovers! 

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