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Our resident SEO Specialist, Christian, talks through some basics of SEO, and dives deep into backlink building—specifically with a strategy to build backlinks off of 404 errors on other sites. Curious how that works? Listen and find out.

Cocktail for the Episode
Pacifico Mexican Lager

Ingredients

• Bottle of Pacifico

This is the easiest of all of our recipes, but Christian is a no-nonsense man when it comes to his libations.

1. Acquire a bottle of Pacifico Beer
2. Open bottle of Pacifico Beer
3. Enjoy bottle of Pacifico Beer (while listening to this episode)