Smart in Public

Pack your career go bag with Daniel Méndez Aróstica


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If you've been quietly doom-scrolling job boards and wondering if it's just you — it's not. The communications job market is genuinely hard right now, and nobody's being fully honest about why and what to do.

Daniel Méndez Aróstica built #CommsJobs because he lived it. After making the leap from Chile to the US, he found himself navigating an overwhelming system and decided to fix it for everyone else too. What started as a hashtag became one of the most useful communities for communicators in transition.

In this episode, Daniel gets real about what's actually happening in the market, why job descriptions are becoming increasingly disconnected from reality, and what the hidden job market actually means in 2026.

What we get into:

🌎 How Daniel built a global community of comms pros 20k+ strong

💼 The brutal truth about the current communications job market — and why the "it'll bounce back" crowd might be wrong

🤝 Why "network when you don't need anything" isn't just a platitude and what that actually looks like in practice

🤖 AI's real impact on hiring in communications (and how to use it before it uses you)

🎯 How to find the jobs that never get posted and why following real people beats job boards every time

The candidates landing roles right now aren't the most qualified — they're the most prepared. There's a difference, and Daniel explains exactly what it looks like.

Whether you're actively searching, quietly considering your options, or trying to future-proof your career, this one's worth your full attention.

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Smart in PublicBy Katie Boysen & Katie Dufficy

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