While e-commerce for CPG products is experiencing explosive growth, this channel is still in its infancy. All stakeholders – manufacturers, retailers, and e-commerce providers – are all at the very start of the learning curve. Despite some efforts to serve shoppers well in this environment, there’s clearly much more that can be done to fully leverage this very different shopping venue. 
 
Specifically, regarding the packaging for e-commerce, some questions include: 
- Is it best to show the retail pack with which shoppers are most familiar with? 
- What other communications can be used that leverage this unique medium? 
- How can I balance providing protection versus over-packaging when shipping? 
 
This presentation will share new research (including eye-tracking of shopper navigation on both desktop and mobile devices) which helps answer these questions – and provides broader insights for optimizing product presentation in an e-commerce setting.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/