Emma Doo, and Jensen George discuss Carbon Middle East's mission to assist packaging businesses in transitioning to a sustainable future. Jensen shares the company's evolution from equipment solutions to consulting and growth assistance. He highlights Dubai's favorable environment for business and the importance of sustainability in the packaging industry. Carbon Middle East plans to automate processes, adopt AI and digital technology, and diversify services. The conversation ends with a focus on the Pack It Right campaign and the industry's shift towards purpose-driven initiatives.