In this Mission Matters episode, Adam Torres interviews Brieane Olson, CEO of PacSun, live at the PacSun Purpose Partner Summit in Los Angeles. Brie discusses the company’s first Youth Report exploring Gen Z and Gen Alpha insights, the creation of PacSun’s Youth Council, and the brand’s mission to champion purpose-driven partnerships with companies like Formula One and Adidas. Through data, collaboration, and authenticity, PacSun continues to shape culture and empower the next generation.

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