After our second crowdfunding raise, we set out to transform Our Cow into a full farm-to-door supermarket. Same-day delivery in every capital city, more than 1,500 products, and an ambition to change how Aussie families shop for food. But chasing that dream pushed us to the edge.

In this episode, we share the highs of bold expansion, the chaos of building at breakneck speed, and the cracks that nearly brought it all undone. It’s the story of how our biggest vision collided with reality, what it cost us, and the lessons we carry forward.