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Greg Marshall  0:00  All right, so we just, you know, talk before we put the hit record by a lot about a topic that I think is is more important than most businesses, I believe think, which is, when you're running ads or your marketing, no matter what you're doing, you're sending them to some level of a website. Yeah. But no one's ever really thinking about well, when they get to the website. Yeah, it should be a good experience. So one of the questions that I was asking before we hit record was, what is what's the most important thing when it comes to user experience? And tell me a little bit about why we should be paying attention to this?

Blake Beus  0:44  Yeah. Well, I mean, we literally talked about this for over an hour I hitting the record button, we should we should hit record earlier. But yeah, a lot of a lot of people don't think about page speed. I mean, I mean, they think about it a little bit, but they don't think about it. In the terms that having a slower Page Speed actually cost you money, especially if you're running ads, or you're putting efforts into to to writing content for SEO purposes or whatever. PageSpeed is an extremely important thing.

Greg Marshall  1:16  And let me ask you this, it says you said, yeah, if you're running ads, yeah, because this is something that I think, would really be helpful to know. Let's do a comparison. Okay, so let's say one website, loads significantly faster than another, right? Yeah. And that, but every other variable is the same. They're both running the same exact ads, with the same wording everything creatives, the offer, everything's the same except one page is loading significantly faster. What would you predict is the difference in revenue between one versus the other, if everything else was the same, except one was way faster than the other?

Blake Beus  2:01  I mean, I've seen, I've seen some campaigns and things that I've worked on, see a 20 to 50% lift in conversions, just by increasing the Page Speed, which, which is kind of this positive feedback loop if you want to think about right, so. So I'm Sam running, running some ads. One of the indicators that Google or Facebook is looking for is how many conversions that ad is getting, by getting more conversions than Google and Facebook will say to themselves, algorithmically, hey, that's a good app, it's working for people and people seem to really like it. Let's give more high quality traffic to that ad. And it makes you more competitive over other ads, or whatever. So like I said, 30 50%. And if your page speed is really, really, really slow, you're you're just not going to get any conversions, because people are going to think your site is broken, which effectively it is if your page is slow. And so you know, as far as how big of a lift we're going to get if we speed up a page, it could be massive, if you're not getting any conversions, because it's that slow. Got it.

Greg Marshall  3:11  So and even if you are getting conversions, if it's a really slow website, you can get a 50% lift. So if you're getting let's say you're getting 10 conversions, for every 1000 people that go to your site, then if you can get a 50% lift, and you will get what 15 Yeah, so if if you're getting five more conversions, and let's say your average order value is you know, 50 bucks, you would be getting an additional $250 That you're essentially missing out on Yeah, because your site is slower. Absolutely. And if that's every day, yeah, then that starts to compound. So then you're talking about 1000s of the house dollars per month.

Blake Beus  3:53  And like I said, it's a it's a positive feedback loop. Because then Google, even if it's just search engine optimization, or SEO, or whatever, Google and Facebook, or they know, you've got their tracking codes on their site, they know what's goin