This week’s episode blends business strategy with real life — the kind where ambition meets motherhood, ADHD shapes how work actually gets done, and “success” starts to look very different than it used to. Krista and Samantha are joined by Britt Holmes, founder of Merit Media, for a conversation that moves easily between paid ads, parenting realities, and the systems that make both possible.

Britt shares how becoming a mom — and better understanding her ADHD — changed how she runs her business, who she works with, and why she wants her work to feel easier. Together, they unpack the realities of paid advertising, including why ads can quickly turn into a money pit when the foundation isn’t there first, and why free and organic marketing deserve far more respect than they usually get.

What begins as a conversation about marketing slowly widens into something more reflective — a discussion about ambition, boundaries, and designing a business that supports your life instead of competing with it. It’s honest, practical, and grounding, especially for anyone questioning whether growth really has to feel this hard.

Takeaways & Merit Badges Earned

💰 Paid ads don’t fix confusion — they make it louder.

🧠 ADHD changes how systems need to be built, not whether success is possible.

👩‍👧 Motherhood has a way of quietly rewriting ambition.

😮‍💨 If your business only works when you’re exhausted, the structure needs attention.

📣 Authentic marketing connects faster than perfectly polished messaging.

🪜 Free and organic strategies deserve a real, honest effort before spending money.

👥 Running ads well is rarely a solo sport — experience matters.

⏳ Time freedom comes from structure, not hustle.

🧭 Success can evolve without disappearing altogether.

💭 Wanting things to feel easier isn’t giving up — it’s clarity.

If Britt’s perspective on paid ads, systems, and redefining success resonated, you can learn more about her work at meritmedia.com, and follow along on Instagram at @brittholmeslive and @meritmediainc.

And as always —
💌 Follow us on Instagram: @MamaMeritBadge
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