Brice Gump runs a successful ad agency where he helps course creators scale through paid ads. On today's episode Brice shares with us why course creators fail with ads and what to do instead.

198: Paid Ads 101 - How to Use Paid Advertising to Sell More Courses (featuring Brice Gump)

The Online Course Show is all about exchanging knowledge and helping course creators succeed. I LOVE going straight to the source and hearing people’s firsthand knowledge about what has worked for their business. And it’s always great to share my own observations and bounce ideas off other people in the same entrepreneurial space.

There is something for everyone on the show. Funnel hacking, high level strategy, nitty gritty processes, book reviews, productivity tips… the list goes on.

My guests and our discussions run the gamut: we leave no niche uncovered and no online course topic unexplored!

Maybe you’re just starting to think about creating an online course. Or maybe you’re 15 years in with a flourishing membership and millions of YouTube views. No matter where you are in your journey, The Online Course Show is the best way to stay current on online course trends and learn from successful course creators.

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In the latest episode of The Online Course Show, we're thrilled to welcome back Christina Umerez as our returning guest. It's been over 2 years since we last spoke with Christina when she had just established her Print On Demand course business with all the necessary components in place.
In this update, we delve into how she's consistently achieving $15k months with her online course and community. Christina has successfully transitioned from short-form content on TikTok to long-form on YouTube. She shares valuable insights on platform-switching strategies, her approach to creating more advanced content for YouTube audiences, and how integrating a membership model significantly boosted her revenue.
Christina offers a treasure trove of knowledge, so join us as we uncover more tips to help any online entrepreneur excel in this competitive space.
Watch the full episode on YouTube: https://youtu.be/RJNlBZit3m8
Christina’s website: https://cuonline.ca/
Find out more about Next Level: https://oc.show/nextlevel
 
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Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop
Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/
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224: Consistent $15k Months & Switching From Short-Form to YouTube (Featuring Christina Umerez)

Today, we have the pleasure of diving into the remarkable story of Susan Osborne, who skyrocketed her online bookkeeping course business to an astonishing $30K per month in less than a year.
Susan teaches the art of freelance bookkeeping from the comfort of home, primarily to women entrepreneurs, and has conquered the world of online courses and savvy marketing.
As we unpack Susan's journey, you'll learn about her strategic use of Facebook ads, starting with a budget-friendly boot camp and clever upselling to more comprehensive courses.
Susan talks candidly about overcoming imposter syndrome, the psychological hurdles of pricing, and give some actionable advice to course creators just starting out.
So tune in, take notes, and let's discover how Susan transformed her expertise into a thriving digital academy, one ledger at a time.
Watch the full episode on YouTube: https://youtu.be/FR0PY-IppqQ
Susan’s website: thebookkeepersociety.com/
Find out more about Genesis: http://iwantgenesis.com/

Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/
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Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop
Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/
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223: $30K/mo In Less Than A Year Teaching Bookkeeping (Featuring Susan Osborne)

In today’s episode, we're talking with the incredibly insightful Kevin Chemidlin, about how to explode your course sales with podcasting.
Kevin embarked on his entrepreneurial journey from scratch – no email list, no following, no audience, and no budget. Fast forward to today, and he’s achieved incredible success.
Kevin credits his growth to a single transformative strategy: The Podcast Ladder.
It's a powerful approach used for podcasts, YouTube, and other long-form platforms that catapulted his business to new heights. He give us a detailed walkthrough of each of the 4 steps.
We also tackle the hot debate of repurposed content versus catchy, bespoke short-form clips, to drive engagement and explore how the right strategy can hook listeners and turn them into course customers.
Even if you’re not a podcaster, you won't want to miss Kevin's key insights on using strategic calls to action to guide listeners through different sales processes.
So get ready to ascend Kevin's "podcast ladder," and tune in to this masterclass as a launchpad for your online course success!
Watch the full episode on YouTube: https://youtu.be/I1L2fIvg3DE
 


222: 4 Tips to Explode Course Sales with a Podcast (Featuring Kevin Chemidlin)

Today, we have the incredible story of Aiko Hemingway. Despite having what many would consider a super tiny email list, her strategic steps have led her to earn over $10K a month. Aiko has brilliantly leveraged her influence to build a successful and profitable business.
Aiko shares her journey from Udemy to her decision to focus exclusively on a niche market of Japanese executives looking to improve their English pronunciation, and how this precision targeting has been a game-changer for her business.
Aiko doesn't keep her strategies a secret – she's here to detail how she's made a significant impact with a minimal subscriber base both on her email list and YouTube channel. You'll learn about her transition from one-on-one coaching to automated courses, her use of evergreen webinars, and the rigorous process she undertook to give a successful TEDx talk.
If you're looking to learn how to maximize your earnings with high conversion rates without needing a massive following, this episode is filled with actionable insights. And for those of you seeking to take your online course business to the next level, don’t forget to check out our free training at oc.show/workshop. Let's dive in with Aiko Hemingway and discover the secret to her remarkable success.
Watch the full episode on YouTube: https://youtu.be/sX5jwWfvmwQ
 
Aiko’s Website: https://www.aikohemingway.com/
Aiko's Free Workshop: https://www.aikohemingway.com/free-workshop
Aiko's YouTube Channel: https://www.youtube.com/@hatsuonkyosei


Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/

Apply for Coaching: https://www.theonlinecourseguy.com/coaching

Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop

Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/

Instagram: https://www.instagram.com/theonlinecourseguy/

Threads: https://www.threads.net/@theonlinecourseguy

X: https://twitter.com/onlinecourseguy
 
 

221: How She Earns $10k+ Per Month With a Super Tiny Email List (Featuring Aiko Hemingway)

In today’s episode, we’re joined by the brains behind ‘Heights Platform’, Bryan McAnulty . Bryan is here to share how AI is revolutionizing the game for course creators. We'll unpack his '4 Part Framework for AI for Course Creators', and let me tell you, it’s futuristic stuff.
Bryan will talk us through how GPTs are being used not just to chat but to brainstorm, script, review, and pretty much be the virtual assistant you've dreamt of. Imagine having an AI chat that not only supports your students instantly but also helps tweak your courses on the fly—Bryan's made it happen with 'Heights Platform'.
This isn't just about using AI to avoid phone calls—it’s about offering personalized coaching to creators at scale, and Bryan's got the lowdown on making that a reality.
So, whether you're new to the world of AI or looking to refine your digital assistant strategy, this episode is for you. Stay tuned, and by the end, you'll be ready to harness the power of AI for your own online courses. You don't want to miss this!
 
Watch the full episode on YouTube: https://youtu.be/SSaBfgdF-GY
 
Bryan’s website, 'Heights Platform': https://www.heightsplatform.com/ 
Community of 8,500+ creators: https://www.creatorclimb.com/ 
Bryan’s Podcast, 'The Creator's Adventure': https://podcasts.apple.com/us/podcast/the-creators-adventure-course-creation/id1608100988 
 
Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/ 
Apply for Coaching: https://www.theonlinecourseguy.com/coaching 
Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop 
Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ 
Instagram: https://www.instagram.com/theonlinecourseguy/ 
Threads: https://www.threads.net/@theonlinecourseguy 
X: https://twitter.com/onlinecourseguy
 

198: Paid Ads 101 - How to Use Paid Advertising to Sell More Courses (featuring Brice Gump)

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