Join Anthony Karls and James Patterson on Revenue Roadmap as they dive into inbound vs outbound paid media, their roles in the five stages of awareness, and their impacts on marketing. Learn how to blend these strategies effectively for mature markets and emerging industries, plus tips on measuring success.

 

00:00 Introduction and Welcome

00:06 Meet the Experts: Anthony and James

00:39 Fantasy Football Fun

01:17 Staying on Top: Habits and Routines

02:51 Inbound vs Outbound Paid Media

03:04 Inbound Media: Strategies and Examples

05:58 Outbound Media: Strategies and Examples

08:10 Timing and Allocation: Inbound vs Outbound

11:26 Measuring Success: Metrics and Reporting

14:18 Final Thoughts and Wrap-Up

#DigitalMarketing #Sales #BusinessGrowth

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