You’re listening to the Paid Search Magic Podcast. Your weekly deep dive into Search Engine Marketing, AdWords, client management, and so much more. This is episode #19, and I am your host, Amy Hebdon. Today James and I are talking about Gmail Ads. There is an obscene amount of incorrect information floating around in the […]

You’re listening to the Paid Search Magic Podcast! Your weekly deep dive into Search Engine Marketing, AdWords, client management, and so much more. This is episode #18, and I am your host, Amy Hebdon. Today I’m very excited to be talking to marketing maven Matt Maroon (how’s that for alliteration?) about how he got started […]

In this week’s mini-episode, Amy & James are discussing how to adjust your ads and spend to during Black Friday. They’ll also get into some tips on taking advantage of the increased traffic, and changes you may need to make during the insanity. Even if your business isn’t brick and mortar, there are still […]

In today’s episode, Amy is chatting with Melissa Farage. Melissa started her own marketing agency just one year ago, but hit the ground running with former clients hiring her immediately. She’s discussing her history in paid search, and how and why she’s made the addition of paid social to her list of specialties.   […]

In today’s Mini episode, Amy & James are talking about the current landscape of businesses using aggressive AdWords tactics, using competitor’s names, and finding creative solutions for targeting other brands. What does conquesting look like today, and how has it changed over the years? What belongs on your landing page when you’re trying to […]

Today, Amy is challenging Emily Emmer to break down some preconceived notions around conversion rate optimization. Emily is talking about achieving organizational goals, understanding and using your data, and much more.   Highlights & Takeaways: Conversion rate optimization often goes hand-in-hand with analytics The job of a conversion rate optimization strategist is simply to make […]

In this podcast, James is interviewing Amy about the history of their podcast. They’re talking about their successes, failures, what’s to come, and why you should keep listening. Paid Search Magic 2.0 has officially been launched!

Today, we’re talking with Bryant Garvin about all things CRO. With over a decade worth of experience, he’s got a ton of insight to share. Highlights & Takeaways True CRO is about optimizing the user experience and user interface throughout the entire process. Sending qualified traffic isn’t enough. If the users aren’t converting, it seems […]

Welcome to our first mini episode! Today, I'm speaking with the one and only James Hebdon about paid search automation. James is discussing what automation actually is and why it's beneficial for businesses.

Today Amy is talking with Nick Disabato about research-driven A/B testing for PPC marketers. Nick runs a CRO agency that specializes in A/B testing for growing businesses, and he’s authored a book about interaction design. He’s got a unique approach and ability to solve expensive problems businesses are facing, and he’ll share his thought […]