Spencer and Kevin will be covering cold traffic, warm targeting, and warm segmentation. So stay tuned as they dive into each of these segments!

• What is Cold Targeting
• Building an audience
• Elements of Cold Targeting
• Running traffic to cold audiences
• Understanding Warm Targeting and Warm Segmentation

• [email protected]
• http://paidtrafficlab.com/
  
  

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In this episode of Paid Traffic Lab, Spencer and Kevin talk about using social media for your business. This can be for the organic content side and also for the paid advertising side. If you have questions about this topic, this episode is full of information so stay tuned and enjoy!

• Three categories for social media in your business 
• Insights about solopreneurs
• Creating social profiles
• Business to consumer
• Connecting with people
• Doing social media
• Paid Ads and your personal brand

• [email protected]
• http://paidtrafficlab.com/
  
  
  

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If you've ever wanted to understand how Facebook ad split testing actually works and how to get the most out of it, this is the episode to listen to because Kevin and Spencer cover so many different subtopics about tests, limitations, the difference between split testing and dynamic ads, and so much more. Stay tuned and enjoy this episode!

Highlights

• A differentiator between split testing and dynamic ads
• Understanding dynamic ads
• What can you split test?
• A split testing platform
• Using a short or long headline

Links and Resources from this Episode

• [email protected]
• http://paidtrafficlab.com/
  
  

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In today’s episode, Kevin and Spencer dive into Quora Ads: how they work, where you can find them, the best way to use them, and a whole lot more so stay tuned and enjoy this episode! 

• What Quora Ads are best for you
• Using Quora Ads
• Creating content for your site
• When and how to use Quora Ads
• Using Quora from a content perspective
• Behavioral targeting

• [email protected]
• http://paidtrafficlab.com/
  
  

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In today's Paid Traffic Lab episode, Kevin and Spencer talk about how to lower your bid costs and bid capping. Some of these things are new and fundamental to making you and your lead generation actually work. Stay tuned and enjoy!

• Running a campaign optimization
• Creating the Ad sets
• Running an end-date campaign?
• GDPR
• Bit Capping
• Average Bit Costs

• [email protected]
• http://paidtrafficlab.com/
  
  

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In this new Paid Traffic Lab episode, Kevin and Spencer talk about the new Facebook Ad Manager Interface. There are things that Kevin likes and that he hates—see if you agree. They also talk about what has changed, for better or for worse. Stay tuned and enjoy!

• Facebook Ad Manager Interface insights
• Old and New Interface
• New changes of the Facebook manager interface
• Kevin's likes and dislikes about the new interface

• [email protected]
• http://paidtrafficlab.com/
  
  

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In this episode, Kevin and Spencer give an overview of what to expect with dynamic ads and CBO campaigns, things that maybe we don't know, and how to tackle the things that you need to know right now. They cover what this means and how people are going to interact with it. They get into the details of images, videos, headlines, descriptions, call to action, and link descriptions. Stay tuned and listen to their insights!

• CBO Campaigns and Dynamic Ads
• When to use the call to action
• Images, videos, and headlines
• What is Ad Fatigue
• Dynamic Ads and Artificial Intelligence
• What does not include Dynamic Ads

• [email protected]
• http://paidtrafficlab.com/
  
  

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Kevin and Spencer talk about Market Segmentation with ads. They also share a strategy that is easily researchable, tells you information about your customers, their buying cycle, and even anticipates what the customer might buy next. Stay tuned and enjoy!

• Market Segmentation
• Identifying your audience
• Running Ads
• Creating content

• [email protected]
• http://paidtrafficlab.com/
  
  

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If you are running ads for your business, how do you decide how many ads you need and how much you should be spending? Kevin and Spencer dive into how often should you advertise on Facebook and other platforms. Stay tuned for surprising strategies that Spencer and Kevin share, and enjoy!

• Stop advertising?
• Advertising online 
• Artificial Intelligence
• Branding and Social Media
• Video campaigns
• Never stop running ads

• [email protected]
• http://paidtrafficlab.com/
  
  

If you like what you hear please leave a review by clicking here

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Do you have an idea of how much Facebook Ads cost? You may be surprised by the answer. Kevin and Spencer jump into this topic today to give us all the important information about ads. Stay tuned and enjoy!

• The distinction between prize, cost, and value
• Customer Acquisition Cost and Lifetime Value
• Not running ads
• What increases the Lifetime Value

• [email protected]
• http://paidtrafficlab.com/
  
  

If you like what you hear please leave a review by clicking here

Make sure you’re subscribed to the podcast so you get the latest episodes.

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