The 6th annual Paint Nevada Pink kicks off October 1 in Reno and features breast cancer awareness and screening events all month long. The campaign is an effort by Nevada Cancer Coalition and its many partners to unify behind a consistent message for breast cancer early detection: Nevadans age 40 and older should receive a mammogram every year to screen for breast cancer. In the past, NCC and partners have asked people to take "the pledge" to get screened or remind a loved one to do so. That's still vital. However we're also working to expand our impact by educating Nevadans about breast cancer early detection, the importance of mammograms, and how to get screened -- including how to cover the cost. For some, including those without health insurance or whose insurance doesn't cover the full cost of screening, mammograms may feel out of reach. Paint Nevada Pink hosts several events designed to connect those people with no-cost screening programs to ensure they have the same ability to protect their health as everyone else. Paint Nevada Pink's fundraising events help to cover the cost of mammograms for those who can't afford them. Other events connect community members with free programs and assist with scheduling mammogram appointments. And then there's the education. Many of these events will also have information available to learn more about risk factors for breast cancer, signs and symptoms, and what screening feels like.