Transparency may be seen as a major buzzword throughout the apparel supply chain, but to build “the greenest ecosystem that denim has ever seen,” Crescent Bahuman Limited knows it has to be 100 percent transparent about the materials being woven within its denim products to embody the sustainability principles that have driven the company for nearly three decades.

Zaki Saleemi, vice president of Crescent Bahuman Limited (CBL), understands that for the Pakistan-based manufacturer, maintaining such high standards comes down to knowing where every material comes from, whether it’s the raw materials, the trims or the stitching threads, as well as the chemicals used in the process.

Saleemi spoke with Sourcing Journal founder Edward Hertzman about the company's transparency efforts.

Learn more about your ad choices. Visit megaphone.fm/adchoices