Raffi Bagdasarian is founder and CEO of Paket Media, which is building a product designed to simplify what’s emerging as a significant headache for millions of streaming-video consumers, and for the streaming services they buy into.

The headache: dealing with managing multiple subscriptions from numerous media companies, especially as we shift away from traditional pay TV bundles. The complications of managing all those subscriptions are made worse because none of the big new services want to rely on a competitor such as Roku or Amazon to do it for them. Just look at what happened when HBO Max debuted without being part of either of those giant streaming platforms.

I talked with Raffi as part of this episode, and more generally discuss some of the challenges emerging as more of us turn to streaming video, especially subscription services, to get more and more of entertainment. The shift brings lots of benefits, but its own set of headaches.