Find out more about Endeavor: https://pakistan.endeavor.org

In this episode of Thought Behind Things, we’re joined by Adnan Shaffi, Co-Founder of PriceOye — Pakistan’s leading online tech marketplace that's processing over 5% of the country's total mobile phone purchases.

This episode answers:

• What makes Pakistan a high-risk, high-reward market for startups
• How to attract global VC interest in a volatile economy
• The early hustle, exit, and reinvention of Adnan's personal journey

We also discuss venture funding, consumer behavior, the stigma of buying online in Pakistan, and the massive opportunity still left to unlock.

Socials:

TBT’s Instagram: https://www.instagram.com/thoughtbehindthings/

TBT’s TikTok: https://www.tiktok.com/@tbtbymuzamil

TBT’s Facebook: https://www.facebook.com/thoughtbehindthings

TBT Clips: https://www.youtube.com/@tbtpodcastclips

Muzamil's Instagram: https://www.instagram.com/muzamilhasan/

Muzamil's LinkedIn: https://www.linkedin.com/in/muzamilhasan/

Guest's LinkedIn: https://www.linkedin.com/in/adnanshaffi

Endeavor's LinkedIn: https://www.linkedin.com/company/endeavor-pakistan

Credits:

Executive Producer: Syed Muzamil Hasan Zaidi

Associate Producer: Saad Shehryar

Publisher: Talha Shaikh

Editor: Jawad Sajid