With over 25 years of experience, Pam has worked with some of the largest fashion brands globally with major success in designing, developing, and implementing brand growth strategies.

Spanning luxury to the mass sector, her expertise is in bringing aspirational appeal to brands and telling stories that resonate with audiences, alongside the marketing acumen to drive from community to commerce.

Previously, as EVP of Marketing at Nine West she successfully built a global marketing, digital, and creative team that oversaw the re-launch of the business across all categories. As Founder of Seidline Group, a consultancy, she has grown companies from $5M in revenue to $50M. 

On this episode, she spoke with Cecelia Rembert about what inspired her to start BYBBA and the challenges of launching a business in the midst of a global pandemic.