We sat down in London to discuss Pandora Lennard's journey as a executive creative director.

Pandora Lennard is an Executive Creative Director with over 18 years’ experience leading global brand strategy for companies including Shein, ASOS and Topshop. She has built and directed cross-channel creative at international scale, translating commercial objectives into distinctive brand narratives. In 2013 she founded the disruptive casting platform Anti-Agency and was named one of the Evening Standard’s “Entrepreneurs to Inspire the Next Generation.”

Her work centres on challenging industry norms, anticipating cultural trends, and championing authenticity and diversity.

February 2026.