We sat down with Maja Simonsen in London to talk about her career spanning from a model to an actress playing the part of Chiad in the series; The Wheel of Time.

We sat down in London to discuss Georgina Graham’s journey as a make-up artist and product developer.

We sat down in London to discuss John Spinks journey as a photographer.John Spinks is a London-based British photographer known for his long-term documentary projects that explore the emotional and psychological dimensions of the British landscape. Often focusing on overlooked rural and post-industrial environments, his work delves into themes of memory, exile, and belonging, with a strong engagement in politics, history, and collective experience. His acclaimed projects The New Village and Harrowdown Hill exemplify his meticulous approach to place and narrative. After working as an independent editorial and commercial photographer, Spinks pursued an MA and MFA at Plymouth University under Jem Southam and David Chandler. Since 2004, he has taught photography at several UK institutions, including The Arts University Bournemouth, Southampton Solent, and UCA Farnham. He has published three monographs: Factories (Albam, 2010), The New Village (Bemojake, 2017), and Harrowdown Hill (Lugo Land/Sete Edizioni, 2023). He is currently completing a PhD focused on photography, place, and exile.

We sat down with Luke Evans in London to discuss Luke's journey as a photographer based in London.Luke Evans is a multidisciplinary artist working with photography and sculpture, known for subverting perception through texture, perspective, and scale. Influenced by a deep interest in science and the natural world, Luke uses experimental techniques and unlikely materials to create detailed works that challenge our understanding of reality. His project ‘Second Nature’ presents close-up landscapes that appear vast and expansive, questioning the camera’s role as an objective ‘arbiter of truth’, while in ‘Inside Out’ he creates a microbiological self-portrait by digesting 35 mm film. Born and raised in rural Hereford, Luke holds a degree in Graphic Design and Photography from Kingston University, where his graduate work became the first of several pieces acquired by Charles Saatchi and the Saatchi Gallery. His meticulous approach has led to commissions from leading brands and magazines including Aesop, Clos19, Fenty, The Gourmand, The Harmonist, Jo Malone, Kvadrat, LVMH, Naim, Rimowa, and Tiffany & Co.

We sat down with Florrie White in London to discuss Florrie’s journey as a make-up artist.Florrie White is a renowned London-based makeup artist with over 20 years of experience, known for creating looks that enhance natural beauty and emphasize flawless skin, instilling a sense of strength and confidence in her clients. Her work has appeared in leading international publications such as Vogue, Elle, Pop, GQ, Dazed, i-D, Harper’s Bazaar, Another, and Arena Homme Plus, and she has collaborated with acclaimed photographers including Nick Knight, Annie Leibovitz, Josh Olins, Miles Aldridge, Mariano Vivanco, Juergen Teller, and Boo George. White’s impressive commercial portfolio features brands like Loewe, Prada, Miu Miu, Balenciaga, Chloé, Burberry, Noble Panacea, Chopard, Barbour, Net-a-Porter, and Jo Malone, alongside an A-list celebrity clientele that includes Anne Hathaway, Sienna Miller, Emma Corrin, Uma Thurman, Jessie Buckley, Alexa Chung, Gillian Anderson, Rosamund Pike, and Elizabeth Debicki.

We sat down with Brendan McGinty in London to discuss Brendan’s journey as a Cinematographer.Brendan McGinty is an award-winning cinematographer whose striking work spans drama, commercials, and groundbreaking documentaries. Known for his ability to blend cinematic beauty with raw authenticity, Brendan has collaborated with a remarkable roster of talent including David Attenborough, Will Smith, Barack Obama, Darren Aronofsky, and Stephen Hawking. From period dramas with Lily Cole and Olivia Cooke to filming in extreme environments like volcanoes and glaciers, he brings a distinctive visual style that captures both the scale of nature and the soul of his subjects. His cinematography has earned widespread acclaim, including a Royal Television Society Award for The Secret Life of Twins, an Emmy nomination for Netflix’s Hidden Life, and BAFTA listings for both The Devil on Trial and Wonders of the Universe. With multiple festival wins and nominations, Brendan’s body of work continues to push the boundaries of visual storytelling.

We sat down with Chris Bedson in London to discuss Chris journey as a Creative Director working in advertising as a graphic designer and now as a creative director.

We sat down with Sandro Sodano in London to discuss Sandro's journey as a photographer based in London working on editorial and fashion campaigns. Sandro studied and taught at St.Martins collage. He has worked in fashion, still life, interiors and advertising. Experiencing the transition from traditional analogue film to digital.A photographer originally from Wales and now based in London, shares his journey into photography, sparked by a striking childhood portrait of his mother that revealed the emotional power of images. Despite early discouragement from pursuing prestigious art schools like St Martins, he persevered, eventually gaining admission by following his own creative instincts. His career evolved from graphic design into photography through collaborations with figures like Alan Aboud and brands like Paul Smith, where a breakthrough Christmas campaign image led to global recognition. Sedano reflects on the unique opportunities photography has offered—from shoots in Kenya to nights out with Van Morrison—and emphasizes the importance of collaboration, humility, and creative authenticity in client work. While acknowledging the radical shifts in the industry with digital technology and the rise of influencer-driven content, he accepts these changes with perspective. His advice to young creatives: develop a unique visual language that reflects your own voice, and do the work for yourself—not for trends or approval—because that’s where lasting creative fulfilment lies.

We sat down with Lisa Comerford in London to discuss Lisa's journey starting as a graphic designer in New York, moving to London and working for Aboud Creative on fashion campaigns.

We also discussed her experience progressing to an art director and working in advertising. An art director with a background in graphic design, shares her creative journey from studying in Bristol to building a career that bridges fashion and advertising. Initially drawn to graphic design for its blend of creativity and financial stability, she discovered her passion for art direction during her early years at Aboud Creative, where exposure to fashion photography ignited her love for image-making and collaboration.

Her career later expanded through roles at large agencies like Grey and Portas, allowing her to diversify her portfolio with purpose-driven campaigns and real-people storytelling. Going freelance in 2020 opened new doors, including work with major brands like Calvin Klein and Tommy Hilfiger via PVH in Amsterdam. Lisa discusses the evolving role of AI in visualizing concepts for clients and emphasizes the importance of continuous learning. Her advice to emerging creatives is to cultivate a wide skill set—from AI to social, photography to film—to stay agile in a rapidly changing industry.

We sat down with Alan Aboud in London to discuss Alan's journey as a Creative Director working in advertising, film, books, exhibitions and environmental design as well as the early years studying at St. Martins in the 80's.

A seasoned creative director and founder of his own agency since 1989, reflects on a career shaped by spontaneity, collaboration, and instinct rather than strategy. Originally aspiring to be an architect, he pivoted into visual communications at NCAD in Dublin before transferring to St Martins in London, where he honed his craft and built connections that would launch his professional path. From early collaborations with icons like Malcolm Garrett and MTV to a long-standing creative partnership with Paul Smith, Aboud grew his studio organically, driven by curiosity and trust in creative relationships. While he never adhered to a formal business plan, he highlights the critical lack of business education in design schools, noting that many creatives are unprepared for financial realities. Post-2015, after stepping back from Paul Smith, he downsized his studio and adapted to shifting industry conditions, including smaller budgets and the rise of AI. Though cautious about AI’s legal risks, he sees its potential as the next revolution akin to the introduction of Macs. His advice to young creatives: partner with someone who understands business, because a successful creative career requires as much commercial grounding as it does vision.May 2025.