In this episode of Pan Handle Pulse, host Chuck Asbury sits down with storyteller, marketer, and creator Kerri Parker—the voice behind Hwy 331—to explore how powerful storytelling can shape and uplift a community.
Kerri shares her unique journey from corporate marketing with iconic South Walton brands to building a grassroots media platform that bridges the gap between the north and south sides of Walton County. With a passion for highlighting overlooked communities like DeFuniak Springs and Freeport, she created Hwy 331 as a digital hub featuring stories, podcasts, and local insights that celebrate the people and culture of the Florida Panhandle.
The conversation dives deep into her evolution as a creator—from launching a podcast to stepping far outside her comfort zone to produce her first short documentary, The Lake That Built a Town. With no prior filmmaking experience and only 90 days to complete the project, Kerri reveals the challenges, self-doubt, and “delusional confidence” it took to bring the story of Lake DeFuniak to life.
Chuck and Kerri also discuss:
- The importance of storytelling in building emotional connections within a community
- How Hwy 331 is reshaping the narrative beyond the 30A spotlight
- Lessons learned from podcasting, branding, and content creation
- Overcoming imposter syndrome and rebuilding confidence later in life
- Preserving local history for future generations through film and media
- The real behind-the-scenes work of running a podcast and media brand
- Why community pride and positive storytelling matter now more than ever
Kerri also shares insights on supporting local creators, getting started with your own podcast or documentary, and why consistency—not perfection—is the key to success.
Whether you're a creator, entrepreneur, or someone passionate about the Florida Panhandle, this episode is packed with inspiration, practical advice, and a powerful reminder of how stories can connect, preserve, and transform a community.
🎧 Tune in to hear how one idea—bridging a highway—turned into a movement of storytelling, filmmaking, and local impact.
https://hwy331.com/
https://www.instagram.com/hwy.331?igsh=MTQ1cW04OHpweXI1cA==
The Lake That Built a Town: https://www.youtube.com/watch?v=33ZRuyrEK8c
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