Ann Handley has built a massive following for herself in the world of marketing by building an approachable personal brand. So the thought of asking someone to help her with behind-the-scenes tasks was terrifying. Did this mean she wouldn't be approachable Ann anymore?

Fortunately, Ann took the plunge and hasn't looked back. She visits the show to share what it was like learning to relinquish control and what's she's learned is possible when running a business with a trusted assistant by your side.

Jess Tyson, Founder and Director of Calm at Don't Panic Management is an entrepreneur herself, so she understands the challenges that come along with running a business. On Panic Proof Radio, she'll dive deep into the lives of entrepreneurs, speakers, authors, agency owners, professional service providers, VPs, and more to hear how they are working with a VA, getting out of their own way, and living a life they love.