Paper Cuts by Officeworks

When William Petersen and his sister Sophie took over the family business, Infinity Bakery, in 2010, William had one thing on his mind – growth. But the brutal hours of baking and the siblings’ differing visions for the future of the business created deep family friction, and they quickly lost their way. When a move to a new location went pear-shaped, William had to figure out if he could have his cake and eat it too.

Many Aussie’s dream of the freedom, opportunity and balance that owning their own business could bring. But the reality is that running a small business is tough. You need passion, determination and grit to succeed. And despite their best efforts, many small business owners find themselves in that moment - the moment where they’re not sure if they can keep the dream alive.

Brought to you by Officeworks and hosted by business coach and author Jason Cunningham, Paper Cuts is a five-part podcast series that shares incredible stories of five small Australian business owners.

Find out more about how Officeworks is making bigger things happen for small business at officeworks.com.au/workwise