Paradigm Playbook

In this episode of Paradigm Playbook, host Steve Cook talks with Dr. Lance Knaub—physical therapist, entrepreneur, and business coach—about scaling your business without sacrificing your health. Discover the importance of vision, personal assessment, and balancing work with life. Learn from Lance’s experience with private equity, plus insights on technology, outsourcing, and marketing to fuel business growth. Tune in for strategies to achieve both professional success and personal well-being.

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In this episode of Paradigm Playbook, host Steve Cook is joined by Matthew Becker, owner and founder of Gym Lawyers, PLLC, to break down the critical legal considerations every gym owner and sports entrepreneur needs to know. From business structures and waivers to property liability and staff policies, this episode is packed with practical legal wisdom tailored for the fitness world.

Whether you're opening your first gym or scaling an existing business, Matthew shares must-know legal tips to help you protect your assets, mitigate risk, and stay compliant.

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In this episode of Paradigm Playbook, host Steve Cook welcomes longtime friend and business partner John Deary, founder of DGS Gym Supply. Together, they reflect on decades in the gymnastics industry, explore pivotal career transitions, and dive into the "Hedgehog Concept" from Jim Collins' Good to Great.

John shares how he shifted from coaching gymnastics to building one of the most recognized equipment distribution companies—and how venturing into the Ninja Warrior space pushed him to grow as a leader and entrepreneur. From hiring based on character to staying passionate through change, this conversation offers powerful lessons in personal growth, business evolution, and knowing when to get uncomfortable to move forward.

Whether you're in the sports world or simply navigating your next move in business, this episode is packed with inspiration and strategy.

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In this episode of Paradigm Playbook, host Steve Cook sits down with Casey Del Prete, owner and visionary behind Safari Swim School. Together, they explore the challenges and solutions around hiring, onboarding, and retaining top talent in the swim school industry.

Casey shares his journey from swim instructor to business owner, offering practical insights into creating a growth-focused workplace culture. Discover strategies to improve employee lifetime value, streamline the hiring process, and support team members in their professional evolution — even when it means helping them move on.

Tune in for smart, actionable advice on building a thriving team that fuels long-term success.

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On this episode of Paradigm Playbook, host Steve Cook talks with Casey Wright, CEO of Wright's Gymnastics and the globally recognized NinjaZone. Casey shares her journey from growing up in her family's gymnastics club to launching a program that blends gymnastics, obstacle training, parkour, and martial arts.

They discuss what it takes to build a scalable brand, adapt business strategies, and foster athletic creativity in young kids. Plus, Casey gives a glimpse into her vision for movement-based academic preschools.

🎧 Tune in for a masterclass in sports innovation and entrepreneurship!

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Join host Steve Cook, alongside Christie Copeland, on Paradigm Playbook as they explore the exciting—and at times intimidating—world of artificial intelligence for small business owners. From writing social media posts and drafting contracts to developing full-scale marketing plans, AI is revolutionizing how entrepreneurs operate.

In this episode, the duo dives into tools like ChatGPT, Perplexity, Loom, and more—sharing real-world examples of how AI can boost productivity, spark creativity, and save valuable time. Whether you're an AI skeptic or just starting to explore its potential, this episode offers the insights and inspiration you need to bring AI into your business toolkit.

Timestamps:
00:00 – Welcome to Paradigm Playbook
00:14 – Meet Christie Copeland
00:46 – Diving into AI: What Could Go Wrong?
02:08 – AI in Social Media and Small Business
04:07 – Exploring AI Tools for Video and Writing
09:56 – AI in Marketing and Meeting Management
12:38 – Creative Uses of AI: From Vision to Execution
18:27 – Practical AI Applications and Time-Saving Tips
23:11 – Final Thoughts and Future Discussions

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In Episode 98 of Paradigm Playbook, host Steve Cook welcomes real estate strategist and Certified Exit Planning Advisor, Jason Bush, for a deep dive into the intersection of entrepreneurship and real estate. Drawing from his experience at Linville Team Partners, Jason unpacks the key decisions entrepreneurs face when choosing a location—rent vs. own, capital sourcing, and aligning site selection with strategic growth goals.

From youth sports facilities to small business startups, this episode offers clear, actionable guidance on how to think long-term when it comes to physical space. Whether you’re expanding or just starting out, you’ll gain insights that help turn your real estate decisions into competitive advantages.

⏱ Episode Highlights:
 00:00 Introduction and Guest Welcome
 00:42 Jason Bush's Professional Background
 02:28 Personal Interests and High School Days
 04:14 Entrepreneurial Insights and Real Estate Strategies
 08:00 Capital and Funding Options for Startups
 15:37 Qualitative Factors in Real Estate Selection
 22:00 Quantitative Factors and Financial Considerations
 25:22 Conclusion and Contact Information

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In this episode of Paradigm Playbook, hosts Steve Cook and Timothy Horan explore creative strategies for generating revenue through events that go beyond the four walls of your business.

From youth sports clinics to charity golf tournaments and adult leagues, Timothy—an experienced entrepreneur and event strategist—shares how he’s built successful, scalable event models that promote brand growth and community engagement.

💡 You’ll learn:

• How to attract new clients through local events
• Why t-shirts and branding can be powerful marketing tools
• Tips for planning profitable, mission-aligned events
• How to scale through events without needing a facility

Whether you’re in gymnastics, baseball, or running an adult rec league, this episode offers real-world tips and inspiration to help you diversify revenue and expand your impact.

🎧 Tune in for actionable advice, creative event ideas, and stories from the field!

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This week, host Steve Cook sits down with former champion gymnast, coach, and mental performance expert Lisa Mitzel. From her days as a junior Olympian to helping lead the University of Utah to 4 national titles, Lisa shares her journey through elite athletics and into the world of mental training and sports psychology.

Lisa discusses the power of mindset, why mental health belongs in every training plan, and how her business, Zen Tiger Mind, is helping athletes and coaches build lasting resilience. She also discusses her books, Focused and on Fire and Focused and Inspired, which are packed with practical tools to unlock peak performance.

🎙️ A must-listen for coaches, athletes, and anyone passionate about mental health in sports.

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In this episode of Paradigm Playbook, host Steve Cook breaks down the top strategies from his live workshops tailored to sports and small business entrepreneurs. Aimed at businesses generating $1–5M in revenue, Steve shares practical insights on working on your business (not just in it) 💼, building partnerships, boosting visibility 📈, embracing discomfort, innovating daily, and preparing for a successful exit. Tune in for tactical tips to grow smarter and stronger—one strategy at a time.

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