RecTalk Podcast - Explore Recruitment Insights

Paraform, UK Recruiters & Breaking Into the US Market: Real Talk with Wayne Zhou & Kat Kingshott


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In this special on-location episode of RecTalk, recorded at the iconic Hedsor House ahead of the Paraform UK Recruiter Gala, Nitin Sharma and guest co-host Bobby Banerjee sit down with Wayne Zhou and Kat Kingshott to deep-dive into the realities of scaling recruitment across the US, UK, and global markets.

Wayne and Kat share the unfiltered story of Paraform β€” how the company began as a scrappy agency, discovered its true product-market fit through hard lessons, and evolved into a high-growth marketplace connecting elite recruiters with top US tech and healthcare companies.


Together, they unpack:

  • πŸš€ The origin story of Paraform and why they pivoted from agency β†’ referral model β†’ today’s high-performance recruiter marketplace.
  • 🌍 Why UK recruiters are uniquely successful in the US β€” urgency, maturity, speed, and commercial sharpness.
  • πŸ“‰ The biggest challenges recruiters face when expanding into the US market (BD, legalities, niche specialisms, and client qualification).
  • πŸ’° How Paraform helps smaller agencies scale fast by providing vetted roles, support, AM teams, community, and fair marketplace dynamics.
  • πŸ§ͺ What β€œgood” looks like: the behavioural traits and experience Paraform looks for when vetting recruiters.
  • πŸ› οΈ Why the platform isn’t the β€œeasy way to make money” β€” and why those who love the game can double revenue by specialising.
  • πŸ“‰ When it doesn’t work β€” transparency around missteps, early platform issues, and how they course-corrected.
  • 🧭 Future-proofing recruiting beyond the AI boom: healthcare, consulting, legal, gov-tech and other elastic-demand sectors.


This episode is an honest, energetic and hilarious look at the realities of building a recruiter marketplace, the differences between UK/US hiring cultures, and what it really takes to succeed as a specialist external recruiter today.


Who This Episode Is For

  • Recruiters considering expanding into the US tech or healthcare market
  • UK-based agencies wanting a BD engine without the legwork
  • Solo recruiters seeking community, support and higher-value roles
  • Founders exploring marketplace models or recruiter enablement tools
  • Anyone curious about how Paraform actually works behind the scenes


πŸ”— Connect with the guests

Wayne Zhou: https://www.linkedin.com/in/wayne-y-zhou/

Kat Kingshott: https://www.linkedin.com/in/katkingshott/


Check out Paraform: https://www.paraform.com/


πŸ”— Connect with the hosts

Nitin Sharma: https://www.linkedin.com/in/nitin-rectools/

Bobby Banerjee: https://www.linkedin.com/in/bobbybanerjee/


Discover recruitment tools and services: https://www.rectools.io/


New episodes of RecTalk, including Founder Diaries and Talking Talent, drop every Monday, Wednesday and Friday.


Also look out for The Mixed Grill β€” the official podcast of the Recruitment Curry Club β€” dropping on a Thursday.

https://www.linkedin.com/company/the-recruitment-curry-club/


Listen on another platform: https://rectalk.co.uk/


πŸ”— Get in touch with these recommended suppliers

Ross Thompson β€” Infinity Staff Global: https://www.linkedin.com/in/rossnthompson/

Matt Fox β€” Exitus Advisory: https://www.linkedin.com/in/matt-fox-50b10311/

SourceFlow: https://www.linkedin.com/company/sourceflow/

Robert Woodford β€” The Marketing Junction: https://www.linkedin.com/in/marketing4recs/

Carl Jones β€” Konquest: https://www.linkedin.com/in/carl-jones-66093722/


#RecTalk #RecruitmentPodcast #Paraform #USRecruitment #UKRecruiters #ScalingAgencies #RecruitmentTech #MarketplaceHiring #TalentAcquisition #HedsorHouse #RecruiterGala #Rectools

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RecTalk Podcast - Explore Recruitment InsightsBy Nitin Sharma, founder of rectools.io