Parallel Purpose

In this episode, Naz shares a simple framework for thought leadership (Listen → Illuminate → Align → Activate), then reflects on moments from a conversation between Nene Kraneveldt and Ricky-Lee Watts about readiness, the “treasure chest” of values, and choosing alignment over hustle. You’ll leave with a mini-exercise, a way to turn values into message pillars and a sustainable visibility cadence.

• 50th Parallel PR • Imagination FX • Lead with Clarity (masterclass) • Credits to the original conversations.

Welcome back to Parallel Purpose! We are so excited to be kicking off a new series of podcast episodes that share the experiences, inspiring stories, and best practices of the communities we work with.

In celebration of Pride Month, we’re starting off this new season with a conversation with Kingsley Strudwick, the founder of Ambit Gender Diversity Consulting. Press play and dive into this empowering conversation about the journey of self reflection and meaningful conversations that organizations and individuals can take part in to foster inclusive environments where 2SLGBTQIA+ people can thrive.

A misconception that people often carry is that graphic design and creating this visual identity is just about making something that looks pretty. But good design has meaning behind it. It's crucial to understand every client’s background, what they're about, their future goals,  how they want to be portrayed, and then making sure that is represented in the design and visual identity.

Today Naz and 50th’s Lead Graphic Designer, Elle Offord, have an honest conversation about creating memorable visuals that are true to a brand and working with artists to help represent and honour culture and the community.

Is your brand looking to be more socially conscious, but you don't know what to say? Or even if you should? This episode guides those trying to navigate their businesses with audiences more socially conscious than ever. Naz and Juliia to chat about those values and how company values can guide brand content, social justice, and ongoing work to making the world a more equitable place.

Check out Have You Heard podcast!

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Welcome to Episode six! Today Naz and Hannah are diving fully into what Public Relations really is and debunking some of the most common misconceptions around what working in this industry entails.

Welcome to the fifth edition of Parallel Purpose! In this episode, we’re focusing on our favourite furry friends. We’ll hear from some of the 50th dog squad: Fia, Koda and Murphy (plus their humans), as well as members of downtown Victoria’s KWENCH on how office dogs improve our daily work environment.

Welcome to the fourth edition of Parallel Purpose! In this episode, we’re focusing on the experiences of our favourite female designers, featuring Laura Prpich of Caribou Creative, and 50th's own in-house graphic designers, Elle Offord and Madalyn Kolke. Plus, Naz and Hannah discuss the origin story of the 50th brand and logo.

Welcome to the third edition of Parallel Purpose! In this episode Naz and Hannah discuss their parallel experiences working in male-dominated industries, the power of vulnerability in the workplace, and the natural growth of 50th as an all-female team.

Welcome to Episode 2 of Parallel Purpose! For this episode, we spoke to Tessa McLoughlin, founder of KWENCH Work + Culture Club in downtown Victoria, BC. Out of her own personal desire to foster individual happiness, Tessa’s vision for KWENCH was born. Tune in to this episode to hear about the resilience required throughout her journey, and how her community of fellow womxn entrepreneurs have lifted her up in the process.

Welcome to our very first episode of Parallel Purpose! In this episode we’re inviting you to get to know our team better, learn about how 50th began, and taking you through a typical day at our Courtenay office.