Did you happen to catch the commercials for Paramount during the Super Bowl.  

Paramount owns CBS these days… and the commercials feature all the stars

The Star Trek Characters… Beavis and Butthead… and the Survivor guy trudge through biting wind as they hike  a snow-covered mountain.

The imagery is not lost… they’re hiking the mountain from the Paramount logo that you’ve been seeing your whole life.

Can you picture it?  snowy peak… surrounded by white stars…

So let me ask you … does the mountain in the Paramount logo familiar?   It should if you’ve ever driver I-15 north… through Ogden.

The man who designed the logo was William Wadsworth Hodkinson…who built one of the first movie theatres in Ogden in 1907.  Then Salt Lake … then he went to the west coast… and when he needed a new logo for his Paramount Picture Company… he drew the peak he remembered from childhood in Pleasant View.  The majestic… craggy 10k peak of Ben Lomond…  which your staring straight at… when you’re driving north past ogden.

The Paramount logo is a loose representation of a local mountain and you probably never knew.  Even though the logo’s  been arround for 106 years… based on a Utah mountain ….that’s been around for a few more.

See omnystudio.com/listener for privacy information.