Brought to you by Parari. Pokémon Go has been blowing up the app and real-world. It’s been on the market for a matter of weeks and it has over 30 million active users. Now that the data is starting to come in, we’re seeing just how this app is being used. This week’s podcast covers how businesses are using the app, how people are quitting their jobs to play the game and how Pokémon Go follows a model for addiction to keep people coming back for more. Thanks Brain Podcast is brought to you by Parari, a creative, strategy and design firm.

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