"Parenting for the Digital Age: The Truth Behind Media's Effect on Children, and What To

Do About It"

Show Guest: Billl Ratner

Children are a major target of today's media marketers. So, in middle-age, Bill Ratner went back to college

and pioneered a program in the Los Angeles public schools to educate children about the major purpose of TV

and the internet-to sell. In his new book, "Parenting for the Digital Age: The Truth Behind Media's Effect on

Children, and What To Do About It". This book is a valuable guide for parents on how to view, teach, and

control today's new media and technology available to children.