PayPal. A Fortune 500 company. 13 years. 8 different CMOs. One brand strategist.

How does a 25-person firm retain a client like that? Sasha Strauss says it comes down to one thing: treating every single touchpoint as a brand experience.

From the way his team answers emails to how they structure invoices, everything is intentional. Even for billion-dollar clients, they include language like "we're honored to do this work" and "if you need a payment plan, we can work with you."

In this Get Yourself Optimized episode, Sasha breaks down:

→ Why brand strategy is NOT advertising or marketing (and what it actually is)

→ How to leverage heritage assets that competitors can't replicate

→ The "teach, don't sell" approach that converts the toughest audiences

→ Why he teaches at three universities despite running a thriving agency

This episode is packed with actionable strategies you can implement immediately. Tune in! 🎧

The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com/537.

Worried AI will replace your job? Alexander Zheltov thinks it's our chance to become more human.

As founder of Flylane, he's helped 10,000+ students across 35 countries through personalized learning. But his story began with one question at age 10: "Can I study at that UK boarding school?"

Everyone said it would cost a million dollars. He proved them wrong—and changed his future in 60 seconds.

On Get Yourself Optimized, Alex shares:

💡 Why movements matter more than job titles 💡 How to shift from spectator to co-creator 💡 Why kids need intuition more than code 💡 The power of being a generalist in an AI world

This isn't just about tech—it's about purpose, parenting, and what comes after work.

The real question: Will you lead a movement?

The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com/536.

Dr. John Demartini's "Breakthrough Experience" has transformed lives across the globe. In this episode, we uncover how to turn pain into purpose using his neuroscience-backed methodologies.

💼 Transformative for leaders seeking clarity, healing, and higher performance.

The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com/535.

✨ He Had Millions. A Platform. A Perfect Persona. Then One Molecule Blew It All Up.

After 14 years in ministry and building a top-tier marketing agency, Nicholas Kusmich walked away from it all—not for a bigger business, but for a deeper truth. One therapeutic psychedelic experience cracked open his identity, his faith, and his life's meaning. What followed was a complete unraveling… and the beginning of everything real.

In this episode of Get Yourself Optimized, Nic shares:

💥 How a single molecule triggered ego death—and redefined "God" 🧠 The neuroscience behind awakening, straight from Imperial College 🕉️ Wisdom from monks in Nepal (and what debates with lamas taught him) 🧩 His free 30-day protocol to start rewiring your nervous system today

If you've ever hit all your goals and still felt empty, or sensed there's something deeper pulling at you, this conversation isn't a roadmap. It's a mirror.

🎧 New episode live now.

The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com/534.

What if your calendar could predict your mental health?

Meet Chris Dancy – once dubbed "The World's Most Connected Human" – who didn't just track his steps and calories. He tracked his soul. From mood mapping and ambient data to organizing his apps by values instead of function, Chris built a system to actually understand himself.

But here's the twist: it's not about more data. It's about better data.

🧠 He mapped every app to Maslow's hierarchy. 💡 He hacked his phone to create "cyber mindfulness." 📉 He even engineered synchronicities by journaling meaningful coincidences.

And no, it's not a Silicon Valley stunt. It's spiritual, emotional, and deeply human.

Ready to optimize what matters most? Tune into the latest Get Yourself Optimized episode and learn how to build a digital life that serves your real one.

The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com/533.

What if the key to breakthrough business growth isn't working harder, but finding the right mentors at the right time?

Greg Merrilees went from a struggling t-shirt designer drowning in $100K debt to running a thriving AI-powered design agency - all because he learned to seek mentors and act on divine guidance. His bold move of creating a free logo for podcast hosts Ezra Firestone and James Schramko opened doors that transformed his entire business model.

In our latest Get Yourself Optimized episode, Greg reveals how he uses AI to generate $60 photo shoots that outperform $1000+ professional sessions, restructured his services around the SCALE methodology for recurring revenue, and why being "impeccable with your word" literally changed his business relationships.

Listen to Episode 532 to discover Greg's practical strategies for AI integration, mentor relationships, and conscious business growth!

The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com/532.

The entrepreneur who built a 9-year podcast interviewing spiritual luminaries started with ONE person in his living room.

Amrit Sandhu's journey from struggling engineering student to interviewing guests like Marianne Williamson and being personally coached by Eckhart Tolle proves that authentic growth compounds exponentially.

His secret? What he calls "sacred curiosities" - the genuine interests that emerge from your core values, not society's expectations. When you cultivate these consistently, opportunities start appearing that blow your mind.

In our conversation, Amrit reveals:

• How he went from clinical depression to university valedictorian

• The MetaFlow Formula for discovering your soul's blueprint

• Why starting grassroots is more powerful than chasing big names

• How inner child work unlocks entrepreneurial creativity

This isn't just another success story - it's a roadmap for building a life and business that actually serves your soul's purpose.

Listen to learn how authentic alignment creates synchronicities that accelerate both personal healing and professional growth. 🎧 New episode live now on Get Yourself Optimized!

The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com/531.

The CEO, who learned to read at the age of seven and earned his GED at 21, has just shared the spiritual practice that changed everything in this week's Get Yourself Optimized episode.

Calvin Bagley's journey from educational isolation to healthcare entrepreneur (serving 60,000+ clients) reveals how becoming "the observer" of your thoughts—rather than fighting them—unlocks both personal transformation and business success. His approach combines practical wisdom from "The Power of Now" with deep spiritual principles, creating a framework that works whether you're overcoming imposter syndrome or scaling a company.

Calvin's memoir "Hiding from the School Bus" chronicles how he transformed childhood trauma into entrepreneurial strength. The lessons apply whether you're healing from your past or building your future. Check out the full conversation now!

The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com/530.

Most entrepreneurs waste years trying to write "the perfect book." Derek Sivers, founder of CD Baby (sold for $22M), has a better approach.

Instead of thinking book first, start with individual blog posts. One idea per post. After 50-80 posts, you've already written your book - just compile them.

His "Hell Yeah or No" decision-making framework helped him build and sell one of the most successful independent music platforms. Now he's applying this same clarity to help others cut through decision paralysis.

If an opportunity isn't a "hell yeah," it's automatically a no. This simple filter eliminates mediocrity and creates space for what truly matters.

Listen to episode 529 of Get Yourself Optimized to discover how Derek's unconventional approaches to writing, decision-making, and life design can transform your business and personal growth.

The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com/529.

How do you write 2,000 words daily while managing 40 clients and a daily podcast?

Mary DeMuth's productivity system is deceptively simple but devastatingly effective. She treats writing "like a muscle"—consistency builds strength, breaks destroy momentum.

Her secret weapon: Self-imposed deadlines for a decade before getting published. When real deadlines arrived, she was already trained to deliver early.

Results: 52 published books, 6 million podcast downloads, and a literary agency that revolutionizes author-agent relationships through community building.

Discover Mary's complete creative productivity system in Episode 528 of Get Yourself Optimized.

The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com/528.