As women delay having children and the overall age of first time parents continues to rise, kids are still coming first in the family despite the lingering effects of a global recession. However, there is a price to pay for this, as parents are working longer hours and more jobs to keep their children well clothed and fed. Daphne Kasriel, Consumers Editor at Euromonitor, dives into this trend and many other global parenting trends in this podcast.

How will the US-Israel-Iran war shape business dynamics beyond the initial shocks? Visit our insights hub at euromonitor.com for free data-driven tools and resources to help you assess risks and plan for longer-term impact.