Join me at this episode of FUNK !T - Mindful Media & Communication, where we delve into the Paris 2024 Olympics beyond the athletic performances. Explore how media representation shapes national identity, gender portrayal, and cultural diplomacy. Understand the impact of social media on athlete branding, technological innovations in broadcasting, and the commercialization of the Games. With theories like Media Framing, Soft Power, and Cultivation, we unravel the intricate relationship between the Olympics and global communication. Tune in for a deep dive into how this iconic event influences and reflects our world.