This explains how the company Paris Miki achieved a V-shaped recovery from financial difficulties by focusing on customer experience (CX).

It details their strategy of using the Net Promoter Score (NPS) as a key performance indicator, shifting focus away from purely sales-driven metrics. The discussion emphasizes that basic customer service improvements, rather than complex schemes, were crucial to raising NPS and subsequently increasing repeat business and referrals.

It highlights the importance of leadership commitment and a dedicated team to support NPS initiatives for sustained business growth. Paris Miki's journey as a successful example of how prioritizing customer loyalty through NPS can lead to significant financial improvements.