In this episode of Customers Who Click, we discuss the use of AI in marketing, and how while there is huge potential there, at the moment it is a supporting technology, freeing up marketers to be more creative, and do what they do best. AI is great at learning from data, and producing assets such as subject lines and ad copy, which humans are have natural restrictions and biases toward, but lacks the ability to influence marketing at a higher level.

Parry Malm leads Phrasee, which empowers brands with the most advanced AI-Powered Copywriting technology.

Parry has been working with brands to optimize marketing results for almost 20 years. He is an expert on digital marketing and combines this expertise with a track record in computer science, statistics, and commercializing artificial intelligence.  

He was named Tech Entrepreneur of the year at 2016’s UK Business Awards and Phrasee was recognized by CB Insights as 2017’s Most Innovative AI Company, having also been awarded Best New Business at the UK Business Awards in 2016. He has also contributed evidence at the Houses of Parliament in London about how the UK can become a global artificial intelligence leader.